The global endpoint protection platform (EPP) market size is projected to grow from USD 17.4 billion in 2024 to USD 29.0 billion by 2029 at a Compound Annual Growth Rate (CAGR) of 10.7% during the forecast period. The rise in cyber threats and the transition to remote work play a prominent role in boosting the EPP market. With businesses encountering cyberattack risks and struggling to protect a widely scattered workforce, the need for advanced, flexible, and thorough endpoint security solutions is on the upswing. This trend aims to provide safeguards and uphold security standards throughout work settings.
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Based on the offering, the platform accounts for the highest market size during the forecast period.
EPP platform segment comprises application control, web filtering, firewalls, next-generation antivirus (NGAV), and intrusion detection/prevention systems (IDPS) that collaborate to provide robust protection against a wide range of advanced cyber threats, driving the demand and adoption of platform-based EPP solutions. The integrated EPP platform combines prevention capabilities with EDR, vulnerability management, and threat intelligence that ensures proactive threat detection, quick reaction to evolving attacks, and effective vulnerability management across endpoints.
By deployment mode, on-premise accounts for the highest market size during the forecast period.
The on-premise deployment mode is estimated to hold the largest market share in the EPP market due to its tailored approach to cybersecurity, especially in regulated industries. By deploying EPP solutions on-premises, companies will have full control over their data and comply with strict government regulations pertaining to the sovereignty of sensitive information. Apart from this, on-premise deployment resolves issues related to internet connectivity and provides an uninterrupted protection mechanism in case the internet gets disconnected. It also facilitates direct integration with already existing legacy or third-party systems, allowing enterprises to integrate advanced technologies into their threat management architectures and minimize disruptions of operations. The IT staff also have direct control over systems for real-time changes of rules and policies, minimizing delays between malware detection and remediation or launching incident response measures. Companies like Trellix offer EPP solutions supporting legacy and modern operating systems inside an on-premise solid infrastructure.
By region, Asia Pacific will grow at the highest CAGR during the forecast period.
These growing cyber threats have led to the maximum growth in the EPP market in the Asia Pacific region. APAC was the most attacked region across the globe in 2022, accounting for nearly 31 percent of all cyber-attacks, where the prime targets were government agencies, industrial organizations, IT companies, and financial institutions. Increasing investment by enterprises in cybersecurity, due to a rise in the number of cyber threats, is encouraging endpoint security solution providers to expand. For example, in January 2024, ESET inaugurated a new APAC office in Singapore. The new office in Singapore will help ESET to better service APAC customers and partners. Additionally, in November 2023, Sequretek raised USD 8 million for the expansion of endpoint security solutions across India. This trend underlines the enormous demand and opportunities that exist in this region for EPP vendors.
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Unique Features in the Endpoint Protection Platform Market
Endpoint Protection Platforms (EPP) in the current market are equipped with advanced threat detection and response capabilities. These platforms use machine learning and artificial intelligence to identify and mitigate threats in real-time. By analyzing vast amounts of data, EPPs can detect anomalies and potential threats before they cause harm, providing a proactive approach to security.
One of the unique features in modern EPP solutions is the incorporation of behavioral analysis and machine learning. These technologies allow the platform to learn and adapt to new threats by analyzing the behavior of applications and processes.
Many EPPs now integrate Endpoint Detection and Response (EDR) capabilities, offering a more comprehensive security solution. EDR focuses on continuous monitoring and response to advanced threats. This integration provides deeper visibility into endpoint activities, enabling faster detection, investigation, and remediation of security incidents.
Cloud-based management has become a standard feature in EPP solutions. This approach offers scalability, allowing organizations to easily manage and protect a large number of endpoints across different locations.
Automation is a key feature in contemporary EPPs, particularly in threat hunting and response. Automated threat hunting capabilities use AI to search for potential threats across the network continuously. When a threat is detected, automated response mechanisms can isolate the affected endpoints, remove malicious files, and restore systems to a secure state without manual intervention.
Major Highlights of the Endpoint Protection Platform Market
The Endpoint Protection Platform (EPP) market has seen significant advancements in threat detection and response capabilities. Modern EPP solutions leverage machine learning, artificial intelligence, and behavioral analysis to identify and mitigate threats in real-time.
A major highlight in the EPP market is the integration of Endpoint Detection and Response (EDR) functionalities. This integration provides continuous monitoring, threat detection, investigation, and response capabilities within a single platform.
The adoption of cloud-based management in EPP solutions has grown, offering scalable and centralized control over endpoint security. Cloud-based EPPs enable real-time updates, easier deployment, and efficient management of a large number of endpoints across diverse geographical locations, making them ideal for dynamic and expanding organizations.
Automation is a key trend in the EPP market, particularly in threat hunting and incident response. Automated systems can continuously search for potential threats and respond to incidents without manual intervention, reducing response times and minimizing the impact of security breaches.
Ensuring data privacy and compliance with regulations such as GDPR and CCPA is a critical feature of modern EPP solutions. These platforms offer robust encryption, secure data storage, and detailed compliance reporting. This focus on regulatory adherence helps organizations protect sensitive data and meet legal requirements.
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Top Companies in the Endpoint Protection Platform Market
The endpoint protection platform market is led by some of the globally established players, such as Microsoft (US), CrowdStrike (US), Trend Micro (Japan), Palo Alto Networks (US), SentinelOne (US), Check Point (US), Broadcom (US), VMware (US), Fortinet (US), Tanium (US), Cisco (US), BlackBerry (Canada), ESET (Slovak Republic), Sophos (England), Bitdefender (Romania), WithSecure (Finland), Cybereason (US), WatchGuard (US), AhnLab (South Korea), and Trellix (US). Partnerships, agreements, collaborations, acquisitions, and product developments are various growth strategies these players use to increase their market presence.
SentinelOne (US) is a leading provider of autonomous security solutions for endpoint, cloud, and identity environments. The company provides an Al-powered Singularity Platform integrating prevention, detection, response, remediation, and forensics into a unified solution. SentinelOne’s offering includes Singularity Cloud Workload Security, which safeguards VMs, servers, containers, and Kubernetes clusters across hybrid cloud environments. The company also offers Singularity Identity, a proactive defense against cyber risks, and Singularity Ranger for network visibility and device control. It serves diverse industries, including energy, finance, healthcare, and education, with managed detection and response services like WatchTower and Vigilance. Operating globally across North America, Europe, and Asia Pacific, SentinelOne provides cutting-edge security, robust support, and comprehensive training via SentinelOne University.
Palo Alto Networks (US) is a next-generation cybersecurity company that offers innovative security solutions for safe digital transformation. The company provides an integrated suite of products and services on the three leading platforms: Network Security, Code-to-Cloud, and Al-Driven Security Operations. Network Security comprises next-generation firewalls, secure access service edge (SASE) offerings, and Al-driven security services and capabilities. Code-to-Cloud provides security posture management for multi-cloud environments, cloud workload protection (VMs and containers), and web application security. The Al-Driven Security Operations platform supports Cortex XDR for network inspection and endpoint protection against advanced threats such as ransomware. The company caters to various verticals such as government entities, end-user industries, financial services organizations, healthcare sector companies, manufacturing firms, petroleum companies, or refineries. Palo Alto Networks has a geographic presence across Asia Pacific, Europe, the Middle East & Africa, North America, and Latin America.
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