The precision nutrition market is estimated at USD 6.09 billion in 2024 and is projected to reach USD 12.89 billion by 2029, at a CAGR of 16.2% from 2024 to 2029. The precision nutrition market is so fast growing because of the emergent demand by consumers for personal health solutions, genomic and microbiome research breakthroughs, and increased chronic disease prevalence. Advanced AI and data analytics innovations are also allowing for the development of customized dietary and supplement advice to make personalized nutrition more accessible and action-orientated. The market is also expanding owing to increased focus on preventive healthcare and surging numbers of at-home test kits and digital platforms. Further, rising investments in research and the adoption of precision nutrition within corporate wellness programs, healthcare strategies, and fitness initiatives are driving the market forward. With growing awareness about nutrition, which affects the overall well-being, it can be expected that the market of precision nutrition would expand further to serve the requirements of diverse consumers in a global
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The genomics and multi-omics segment holds the highest market share in the service type segment of the precision nutrition market.
Genomics and multi-omics, hold the market share. Genomics-proteomics-metabolomics-microbiomics are technologies that create nearly unique recommendations for diet with depth in understanding genetic predispositions, metabolic functions, and gut microbiome interactions. This modern strategy expands the efficiency of nutrition policies in healthcare, wellness, and food sectors because of the acceptance and implementation in all sectors. Genomics and multi-omics are core in establishing the concept of precision nutrition as the demand for personal wellness persists among consumers.
The vitamins segment hold highest share in the supplement segment in precision nutrition market during the forecasted period 2024-2029.
Vitamins hold the largest share of the precision nutrition market because they address individual nutritional deficiencies and overall health needs. Vitamin-based supplements have gained widespread acceptance because of their genetic, lifestyle, and health-specific makeup; this has led them to form a significant component of any personalized nutrition program. Customers require personalized treatments to enhance immunity, energy levels, and their metabolic health. Their dominance in the precision nutrition market is cemented, as well by advances in diagnostics, including multi-omics technologies, making recommendations of vitamin intake very
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Based on region, Europe has a significant share in the precision nutrition market.
Europe accounts for a significant market share in the precision nutrition market, mainly due to highly developed healthcare infrastructure, acumen among consumers about tailormade health solutions, and considerable government research support for genomics and nutrition. This geographic region features robust presence of biotechnology companies and universities that drive innovation in precision nutrition-related technologies such as dieting based on DNA profiling and microbiome analysis. Rising demand for customized wellness programs and an increasing incidence of chronic diseases have accelerated the adoption of precision nutrition solutions. Growth hubs in the key countries–Germany, the UK, and France among others–will further shore up Europe’s position in this market.
The report profiles key players such as Viome Life Sciences, Inc. (US), Prenetics Global Limited (China), ZOE Limited (UK), myDNA Life Australia Pty Ltd. (Australia) , 23andMe, Inc. (US), DayTwo Inc (US), Nutrigenomix (Canada), Genesis Healthcare Co. (Japan), AMILI (Singapore), and SelfDecode
Recent Developments of Precision Nutrition Market
In September 2024, InsideTracker introduced Nutrition DeepDive, an innovative app-based tracker designed to align nutrition with personalized health goals. This unique tool connects food, beverage, and supplement intake to key health metrics, integrating data from blood biomarkers, DNA analysis, and fitness trackers.
In September 2024, Genesis Healthcare Co. launched a new subscription service under their GeneLife CONNECT portfolio. The innovative WGS CONNECT service offers a more accessible way to experience whole genome testing by reducing the upfront cost and allowing customers to pay through an affordable monthly subscription
In November 2023, Viome Life Sciences acquired digital wellness company Naring Health to enhance its personalized medicine offerings. This acquisition provides Viome with access to clinical and molecular data, supporting its goals in personalized health and medicine. By integrating Naring’s patents and intellectual property, Viome expanded its range of personalized healthcare solutions.
In November 2023, 23andMe launched 23andMe+ Total Health, a comprehensive, prevention-focused health membership. This new offering includes clinical-grade exome sequencing, biannual blood testing, and exclusive access to genetics-based clinical care.
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