The global digital badges market is anticipated to expand from USD 0.2 billion in 2023 to USD 0.5 billion by 2028, reflecting a Compound Annual Growth Rate (CAGR) of 16.5%. This growth is driven by the increasing adoption of online education and the utilization of blockchain technology for digital badge management.
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By end user, academic segment is estimated to account for the largest market share in 2023.
Digital badges have gained popularity in academic settings due to their numerous advantages for educational institutions and learners. These badges serve as digital representations of specific achievements or skills earned by students. They offer micro-credentialing, recognizing granular accomplishments beyond traditional grades or degrees. Digital badges serve as motivators, encouraging student engagement and progress. They support personalized learning by aligning with individual pathways and interests. Portability and shareability make it easy for students to showcase their badges on various platforms, enhancing their digital presence. Moreover, digital badges provide evidence of skills and competencies, boosting students’ employability. They promote lifelong learning, provide feedback and assessment, and foster collaboration and recognition within academic communities. By incorporating digital badges, academic institutions can enhance motivation, personalize learning experiences, and provide valuable credentials to students.
By type, certification badge is expected to register the largest market size during the forecast period.
Certification digital badges are digital credentials that verify an individual’s successful completion of a specific training program, course, or certification. These badges serve as a visual representation of the individual’s mastery of knowledge and skills in a particular area. They are typically issued by educational institutions, professional organizations, or industry bodies. Certification badges serve as a valuable tool for career advancement. They demonstrate a commitment to continuous learning and professional development, which is highly valued in many industries. These badges can open new job opportunities, promotions, or higher salaries, as they validate the individual’s specialized knowledge and skills. certification badges contribute to building professional networks and communities Furthermore, certification digital badges provide a convenient and easily shareable form of credential. They can be displayed on professional websites, social media profiles, or online portfolios, making it easier for individuals to showcase their qualifications to a wider audience. Certification badges also benefit employers and clients by providing a reliable means of evaluating a candidate’s qualifications. These badges offer a quick and visual way to assess an individual’s expertise, streamlining the hiring or selection process.
Middle East and Africa is expected to have the second-highest growth rate
In comparison to other regions, such as Europe and Asia Pacific, the Middle East & Africa is embracing Digital Badges solutions and services at a slower rate. Middle East & Africa is experiencing technology-driven education trends, as governments in the region are making efforts to improve the education sector. Kuwait is also supporting eLearning across its schools, and as part of the e-education plan, it has even digitalized all school textbooks. Turkey, too, has adopted an education supporting initiative and planned to provide tablets to more than 15 million students across 40,000 schools by 2022. Qatar is also in support of eLearning for its students and offered personal learning devices to students as part of its e-education initiatives. These developments show that the Middle East is already on its way to digitalize its education processes, backing it up the eLearning trend and moving the education sector toward innovations.
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Unique Features in the Digital Badges Market
One of the standout features of the digital badges market is the use of blockchain technology to ensure secure and tamper-proof credentials. This innovation enhances trust and authenticity, making digital badges more credible and reliable for both issuers and recipients.
Digital badges are uniquely positioned to complement the growth of online education platforms. By offering micro-credentials and recognition for specific skills or achievements, they provide a flexible and personalized approach to learning and professional development.
The market is characterized by increasing interoperability, enabling digital badges to be shared seamlessly across various platforms, such as LinkedIn, e-portfolios, and learning management systems. This enhances visibility and accessibility for learners and professionals.
Digital badges promote a culture of lifelong learning by recognizing achievements at every stage of personal and professional development. They cater to diverse industries, from education and IT to healthcare and finance, reflecting their versatility.
The use of digital badges in gamified learning and corporate training programs is a distinctive feature. Badges act as motivators, encouraging participation and engagement while fostering a sense of accomplishment among users.
Advanced analytics associated with digital badges provide valuable insights into learning patterns, skill gaps, and achievement trends. This data helps organizations and educators refine their training and curriculum strategies effectively.
Major Highlights of the Digital Badges Market
Digital badges are becoming integral to online education platforms, offering learners a way to showcase specific skills and accomplishments. Their role in certifying micro-credentials aligns well with the shift toward personalized and flexible learning paths.
The incorporation of blockchain technology into digital badges enhances their security and authenticity. Blockchain ensures that credentials are verifiable and tamper-proof, fostering greater trust among employers, institutions, and learners.
Digital badges are finding applications in diverse sectors, including corporate training, education, IT, and healthcare. Their ability to validate both technical and soft skills makes them a versatile tool for recognizing achievements in various contexts.
With growing compatibility across platforms like LinkedIn, online portfolios, and learning management systems, digital badges are becoming more accessible and shareable. This interoperability enhances their visibility and value for users.
Organizations and educators are leveraging digital badges to gamify learning and training programs. This approach boosts engagement and motivation while offering tangible recognition for progress and achievements.
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Top Companies in the Digital Badges Market
The major vendors covered in the Digital badges Pearson (UK), Instructure (US), SkillSoft Corporation (US), PeopleCert (UK), Accredible (US), Parchment (US), EbizON (India), Accreditrust Technologies (US), Badgecraft (Lithuania), Badge List (US), Bestr (Italy), Basno (US), Saarni Learning Oy (Finland), ForAllSystems (US), LearningTimes (US), Nocti Business Solutions (US), Knowledge Catalyst, Learning Vault, Hyperstack (US), TruScholar (India), CredSure.io (Germany), CertifyMe (US), Convergence.Tech (Canada), Open Badge Factory (Finland), Sertifier (US), Certopus (India), and Virtualbadge.io (Germany).
Pearson
Pearson is British Multinational educational publishing and assessment service company. Pearson provides educational materials, technologies, assessments, and services to students, teachers, and institutions across various levels of education. Pearson mainly operates Digital Learning Solutions, Assessments Services, Corporate training, and Certification. In Digital Learning Solutions It offers digital platforms, learning management systems, and online courseware that enhance the learning experience through interactive content, assessments, and personalized learning paths. Pearson also offers educational assessment services designs and delivers standardized tests, including high-stakes exams, such as the Pearson Test of English (PTE) and the Pearson Edexcel qualifications. Pearson providers learning and development solutions for businesses and organizations. It offers training programs, certifications, and personalized learning solutions to enhance employee skills and professional development. Pearson partners with universities and colleges, offering a diverse range of services to higher education institutions. These services encompass curriculum development, courseware provision, learning analytics, and online program management. As a result, institutions are empowered to deliver high-quality education both in traditional classroom settings and through online platforms. In January 2022, Pearson announced its acquisition of Credly, a digital credentialing platform that enables organizations to issue, manage, and authenticate digital credentials. This strategic move by Pearson aimed to broaden its digital portfolio and offer learners greater flexibility and personalized learning journeys. Pearson has significant geographical presence in North America, Europe, Asia Pacific, Middle East and Africa and Latin America and operates in over 200 locations in these regions.
SkillSoft
SkillSoft is a global provider of digital solutions for business. SkillSoft provides organizations with a comprehensive range of learning resources, advanced technology solutions, and professional services to support the development and improvement of their workforce’s skills. SkillSoft offers products and solutions for Leadership & Business, Technical skills, Compliance and Ethics segment. SkillSoft’s content library is extensive, featuring thousands of courses, videos, books, and other resources created by industry experts and thought leaders. These resources are designed to be flexible and accessible, allowing learners to engage with content at their own pace and using various devices including, desktop, computer, laptops, tablets, and smartphones. SkillSoft’ array of cutting-edge technology solutions aids, in supporting learning and development initiatives. These solutions encompass learning management systems (LMS), virtual classrooms, social learning platform, social learning platform, and assessment tool that empower organizations to monitor and evaluate the effectiveness of their programs. SkillSoft corporation has a global presence in North America, Europe, and Asia Pacific.
Instructure (US)
Instructure, based in the United States, is a leading software-as-a-service (SaaS) technology company specializing in educational technology. Its flagship product, Canvas, is a learning management system (LMS) widely adopted by educational institutions and organizations globally. Canvas enables educators to create, manage, and deliver online courses and learning experiences efficiently. Instructure also offers Bridge, a learning and performance management platform designed for employee development and training. The company focuses on innovating in education technology, supporting personalized learning experiences, and enhancing educational outcomes through intuitive and scalable software solutions.
PeopleCert (UK)
PeopleCert, headquartered in the United Kingdom, is a global leader in certification and accreditation services. The company partners with organizations worldwide to deliver certification exams and manage certification schemes across various industries, including IT service management (ITSM), project management, cybersecurity, and digital marketing. PeopleCert provides a robust platform for exam administration, candidate management, and certification verification, ensuring the integrity and validity of certifications. Their services cater to individuals seeking professional credentials and organizations looking to validate the skills and competencies of their workforce. PeopleCert focuses on maintaining high standards of examination security, accessibility, and customer satisfaction in certification management.
Accredible (US)
Accredible, based in the United States, offers a platform for issuing and managing digital credentials and certificates. The company specializes in providing tools for educational institutions, professional associations, and organizations to create, distribute, and verify digital badges and certificates. Accredible’s platform enables recipients to showcase their achievements online through secure and verifiable credentials, enhancing their professional profiles and career opportunities. Organizations benefit from streamlined credentialing processes, improved credential visibility, and enhanced brand recognition through Accredible’s customizable and user-friendly platform. The company emphasizes transparency, security, and innovation in digital credentialing to support lifelong learning and credential management solutions.
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