According to Arizton’s latest research report, the senior adult nutrition market is growing at a CAGR of 5.84% during 2024-2030.
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Report Scope:
Market Size (2030): $29.66 Billion
Market Size (2024): $21.10 Billion
CAGR (2024-2030): 5.84%
Historic Year: 2021-2023
Base Year: 2024
Forecast Year: 2025-2030
Market Segmentation: Product Type, Application, Distribution Channel, and Geography
Geographical Analysis: North America, Europe, APAC, Latin America, and Middle East & Africa
The Growth of Senior Adult Nutrition Market in APAC
The senior adult nutrition market in the APAC region is experiencing substantial growth, driven by demographic, economic, and social changes. As the region’s population ages, with 721 million individuals aged 60 and above in 2024, this figure is expected to rise to 1.3 billion by 2050. This demographic shift is increasing the demand for nutrition products tailored to seniors’ specific health needs, such as supplements, fortified foods, and meal replacements.
With longer life expectancy, seniors are facing a higher prevalence of chronic diseases like cardiovascular conditions, diabetes, and cognitive decline, which is further driving the demand for functional foods and nutraceuticals. Urbanization and changing lifestyles, including more independent living and shifting dietary habits, are also fueling the demand for convenient and specialized nutrition solutions for seniors. The growing awareness of health and wellness in APAC is contributing to a significant market expansion for senior-focused nutrition products.
Recent Vendor Activities
In recent months, several notable activities have taken place in the nutrition and health sector. In February 2024, Nestlé India launched Resource Activ, a high-protein supplement aimed at active millennials. The product features the innovative New Edge Formula, enriched with proteins, calcium, vitamin D, and hyaluronate to support muscle health, bones, and skin.
In August 2024, Abbott and the American Diabetes Association (ADA) partnered to explore nutritional solutions for individuals with diabetes, obesity, and metabolic dysfunction. Their collaboration will focus on developing specialized nutrition formulas to support these conditions and improve overall health.
Additionally, in July 2024, Bayer’s multivitamin brand One A Day introduced One A Day Age Factor Cell Defense, a dietary supplement designed to protect against cellular aging. This product aims to support cell health and resilience as the body naturally faces increased stress over time.
Role of Supermarkets and Hypermarkets in Senior Nutrition Market Growth
Supermarkets and hypermarkets are increasingly important in the senior adult nutrition market, offering the convenience of purchasing health and nutrition products alongside regular groceries. These stores provide easy access for seniors, particularly those with mobility issues or a preference for simplified shopping experiences. Major chains like Walmart, Tesco, and Kroger offer a wide range of senior-focused products, including meal replacements, vitamin supplements, protein bars, and gluten-free options.
Promotions, such as buy-one-get-one-free and loyalty schemes, further incentivize seniors to stock up on health supplements and fortified foods. The growing awareness among seniors about the importance of a healthy lifestyle is driving the demand for functional foods and nutraceuticals, especially for heart, cognitive, immune, and digestive health. With their accessibility and extensive product variety, supermarkets and hypermarkets play a central role in fostering market growth for senior nutrition products.
Competitive Landscape of the Global Senior Adult Nutrition Market
The global senior adult nutrition market is highly competitive and fragmented, with numerous vendors competing for dominance. While international players are expanding their presence through innovation, technology, and extensive distribution networks, regional vendors face challenges due to the resource and brand recognition advantages held by global companies.
The market is also impacted by the presence of low-quality, unregulated products, which may undermine consumer trust. To maintain competitiveness, many vendors are incorporating innovative technologies like microencapsulation, 3D-printed supplements, and lipid-based delivery systems into their offerings. The rising demand for customized nutrition solutions and convenient formats presents significant growth opportunities for companies in the sector.
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Key Vendors
- AAK
- Abbott
- Ajinomoto
- Bayer
- Danone
- DSM-Firmenich
- Nestle
- Otsuka Holdings
- Amway
- Arcadia Consumer Healthcare
- British Biologicals
- Dr. Reddy’s Laboratories
- Fresenius Kabi
- Glanbia
- Haleon
- Herbalife
- Lexicare Pharma
- Meiji Holdings
- ORIGIN NUTRITION
- Pharma Nord
- Sanofi
- Superfoods Valley
- The Vitamin Company
- Unived
- Validus Pharmaceuticals
- Valio
Segmentation & Forecasts
Product Type
- Dietary Supplements
- Functional Food & Beverage
Application
- Bones & Joint Health
- Cardiovascular Health
- Digestive Health
- Immune Health
- Diabetes Management
- Others
Distribution Channel
- Supermarkets & Hypermarkets
- Pharmacies & Drugstores
- Online Channels
- Convenience Stores
- Others
Geography
APAC
- China
- Japan
- India
- South Korea
North America
- The US
- Canada
Europe
- Germany
- The UK
- France
- Italy
Latin America
- Brazil
- Mexico
- Argentina
Middle East & Africa
- Turkey
- South Africa
The Arizton Advisory & Intelligence market research report provides valuable market insights for industry stakeholders, investors, researchers, consultants, and business strategists aiming to gain a thorough understanding of the senior adult nutrition market. Request for Free Sample to get a glance of the report now: https://www.arizton.com/market-reports/senior-adult-nutrition-market
What Key Findings Will Our Research Analysis Reveal?
How big is the global senior adult nutrition market?
What is the growth rate of the global senior adult nutrition market?
Which region dominates the global senior adult nutrition market?
What are the trends in the global senior adult nutrition market?
Who are the major players in the global senior adult nutrition market?
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