According to the report published by Zion Market Research, global car rental market is expected to reach approximately USD 124.56 billion by 2022, growing at a CAGR of 13.55% between 2017 and 2022.
Car rental is a service which provides car and automobiles on rent for short periods of time. This time period generally ranges from few hours to weeks. Car rental service is primarily located near airports, tourist places or city etc. There are many conditions on car rental service which may vary by specific country. The majority of car rental companies use a credit card to take additional fees or deposit amount before giving car on rent. Some companies request to carry identity documents while hiring car on rent.
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The car rental market is expected to witness significant growth due to the increasing tourism industry. The major driving factor for car rental market is growth in the international tourism which in turn supports the demand for car rental services. In addition, healthy economic growth and rising disposable income in developing countries are expected to have a positive impact on car rental market. The high demand of internet and smartphone that increases the convenience of car rental service is expected to develop an astounding growth of key players of this market. Affordable prices of car rental services and rising demand of car rental on daily basis need are emerging trends which are likely to open new market avenues in the near future. However, some restraints like a rise in crude oil prices may hamper the growth of this market.
The car rental market is primarily driven by rising tourism industry. Healthy economic growth and rising disposable income in developing countries are expected to propel the market growth during the year to come. Furthermore, high demand of the internet and smart technology helps to drive this market at the fast pace. However, some restraints like the rise in crude oil prices and lack of proper marketing may hinder the growth of the market. Moreover, use of the green vehicle is the most cost-effective way to improve energy efficiency and reduce carbon emissions is likely to open up new opportunities in evolving consumer preference.
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In terms of car type, global car rental market is segmented into MUV cars, SUV cars, economy cars, executive cars, luxury cars. Economy cars dominated the car rental market and accounted for significant share of the market. Economy cars are expected have a faster growth in the future due to the emergence of new companies in the market.
Based on end-users, the car rental market has been segmented into local usage, airport transport, outstation and others. Car rental for airport transport was leading end-user segment in car rental market and accounted for the largest market share in 2016. Growing demand for car rental due to green initiatives was taken by Government and increasing awareness about pollution is expected to drive the car rental market over the forecast period. One of the leading vendors in car rental market i.e. ‘Hertz’ New Zealand offers its customers a carbon calculator to allow potential renters to determine their carbon footprint for various car models.
In terms of regions, North America exhibited the largest share of car rental market in 2016. It accounted for significant share of the market and it is also predicted to remain to prevail over other regions during the forecast period. This is due to the high penetration of smartphones and advancement in technology in the region which helps to improve the convenience of booking a car on rent. North America was followed by Europe and Asia-Pacific region. Asia-Pacific is expected to witness the fastest growth in coming years due to the increasing population and needs for transportation.
Some of the key participants involved in car rental market include Avis Budget Group, Inc, Sixt Rent-A-Car, Enterprise Rent-A-Car, The Hertz Corporation, Europcar, Al-Futtaim Group, Carzonrent, Localiza Rent A Car, and Eco Rent A Car.
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