Pune, 8, Dec, 2022: As per Maximize Market research, a global business Information Technology and Telecommunication firm, the total global market for Account-Based Marketing Market was USD 0.8 Bn. in 2021 and is expected to grow at CAGR of 13% over the forecast period to reach USD 2.3 Bn. by 2029, North America having the largest market share.
Account-Based Marketing Market Scope and Research Methodology
Account-based marketing (ABM) provides technique that focuses on a certain group of accounts that represent higher growth opportunities with specialized marketing and sales support.
The report covers all the major factors of the Account-Based Marketing Market that is its features, size, growth, segmentation, geographical breakdowns, market shares by region for key players in account based market, trends, and demand and supply sides which makes the report an investor’s guide. In the report, a clear futuristic view of the market is provided by its future aspects presented based on factors key trends, segment analysis and market estimation. The report also covers governmental regulations, recent competitor actions, business strategies, consumer preferences, market concerns and future business prospects. For in-depth analysis financial information of key players such as revenue growth, production cost analysis, CAGR, value chain structure and its year on year sales is provided in the report.
The report presents analysis of complicated data in a simple language. The report also provide detailed information of drivers, restraints, opportunities and challenges which are the major factors that influence the Account-Based Marketing Market growth. For the better understanding, segment wise analysis is provided with respect to the prospects, individual growth trends and contribution to the market. With respect to five major regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA) and South America the revenue of market segment is forecasted.
The bottom-up approach was used to calculate the Account-Based Marketing Market size. By using both primary research method and secondary research method the data was collected for the report. Primary research done in all countries provided valuable findings. Interviews were conducted with the industry experts to validate the key findings of the report. Secondary data was collected from the list of sources for the maximum reliability of the inferences. This sources include company annual reports, press releases, government websites and others. SWOT analysis was conducted to provide the strengths and weaknesses of the Account-Based Marketing Market. To understand the potential impact of micro-economic factors of the Account-Based Marketing Market, PORTAL and PESTEL analysis was conducted.
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Account-Based Marketing Market Overview
Account based marketing (ABM) is a key account marketing, business marketing strategy based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as a markets of one. Account-based marketing also benefits businesses from short sales cycle. As it is newly introduced concept lack of knowledge can act as a restraint.
Account-Based Marketing Market Dynamics
In the era of lot of data and social media content the demand for account-based marketing is increasing which is driving the market. Continuous improvement in ABM solutions is also growing the market in developing and developed countries. By this companies and marketers are encouraged to implement innovative ABM solutions.
ABM helps marketing teams to get rid of the bad leads that negatively affects their sales colleagues and because of this ABM is going to play an important role in marketing plans of many businesses. Therefore, Account-Based Marketing Market is anticipated to grow during the forecast years.
ABM is a recently introduced technology because of which many people are not aware of this. As a result of which set up of a successful ABM system demands some marketing which is slowing down its development.
Account-Based Marketing Market Regional Insights
North America region dominates the Account-Based Marketing Market because of existing numerous regional ABM solution providers, including Terminus Software, Uberflip, Marketo by Adobe, Engagio and many others. The region has already penetrated account-based marketing solutions. Industry participants are improving their products to increase their market presence locally and globally.
APAC is expected to grow at the highest CAGR rate because of having largest number of social media users, having half of the global mobile users, increasing internet connection and speed in the region.
Account-Based Marketing Market Segmentation
By Component
- Tools
- Services
By Deployment
- On-Cloud
- On-Premise
By End-user Industry
- BFSI
- Retail & E-commerce
- IT & Telecommunications
- Government
- Travel & Tourism
- Healthcare & Life Sciences
- Other
Account-Based Marketing Market Key Competitors include:
- Terminus Software
- InsideView
- Act-On Software
- AdDaptive Intelligence
- Albacross
- Celsius GKK International
- Drift
- Engagio
- Evergage
- HubSpot
- Integrate
- Iterable
- Jabmo
- Kwanzoo
- Lattice Engines
- Madison Logic
- Marketo
- MRP
- Radius Intelligence
- TechTarget
- Triblio
- Uberflip
- Vendemore
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Key questions answered in the Account-Based Marketing Market are:
- What is Account-Based Marketing?
- What is the growth rate of Account-Based Marketing Market for the next five years?
- What is the nature of competition in Account-Based Marketing industry in developed and developing economies?
- Who are the key players in the Account-Based Marketing Market?
- Who are the market leaders in Account-Based Marketing industry in Europe
- Who are the market leaders in Account-Based Marketing industry in USA and Canada
- Who are the market leaders in Account-Based Marketing Market in India, China, Japan and South Korea?
- What are the factors affecting growth in the Account-Based Marketing Market?
- Who held the largest market share in Account-Based Marketing Market?
- What are the factors for the growth of Asia-Pacific region in Account-Based Marketing Market?
Key Offerings:
- Market Share, Size & Forecast by Revenue | 2022−2029
- Market Dynamics – Growth Drivers, Restraints, Investment Opportunities, and Key Trends
- Market Segmentation – A detailed analysis by Region
- Competitive Landscape – Top Key Vendors and Other Prominent Vendors
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