Introduction

Global Action Camera Market

Action cameras or action-cams as they are also referred to as are small digital cameras that are used to capture images and videos of an activity or any extreme sport while giving an immersive feel. These are compact and built for rugged use and water-proof at a surface level. Action cameras come loaded with many features such as burst mode photo capture, time-lapse, slow-motion, and high-definition video capture modes. To enable usage in extreme conditions, these often come with protective cases that can be put on during use like underwater housing cases.

With modern technologies packed into them, action-cams are even capable of taking videos at 4K resolution at 60fps and slow-motion videos at 120 or 240 fps. The unique selling proposition (USP) of these products are that they can be worn or mounted with the subject or person in the thick of action and continue to capture videos from unusual angles and perspectives, which otherwise, with conventional handheld cameras would not be possible. Action cameras are often mounted onto a helmet or hat and can also be strapped onto the body or be handled with a monopod stand.

With the innovation in image capture technology and extreme sports, the demand for action cameras, by professionals, as well as amateurs and for recreational purposes has seen a significant rise. The global action camera market research report provides the industry data and industry future trends, giving the market forecast up to the year 2024. The market analysis helps identify the key products and market segments that are driving the market revenue, growth, and profitability. The report includes the analysis and discussion of important industry trends, market size, market share estimates and profiles of the leading companies and manufacturers.

 

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Market Segmentation

The global action camera market has been studied with the market segmentation done to look into the various market components and their performance. The product segment analysis covers the segments based on the product type and the application.

 

The market split based on the type can be broadly classified as:

•             Consumer – includes those who use it as a part of recreational and adventure cataloguing and recording.

•             Professional – used as a part of an enterprise’s usage to aid in operations.

 

The segmentation done base on application includes:

•             Outdoor Pursuits – extreme sports and wildlife and nature capture

•             Evidential Users – used to record events and happenings immersively

•             TV Shipments – product tracking and surveillance

•             Emergency Services – for real-time video capture and relay

•             Security – used as closed-circuit cameras for live feed

 

Regional Analysis

The global action camera industry covers various regions around the world like the USA, Europe, Japan, China, India, and Southeast Asia among others. The report includes a comprehensive analysis of the competitive landscape, industry chain, and market data categorized according to the regions, types, and applications. The growth rate of the different segments and types of action cameras and the price analysis along with the production is presented in the report. The complete profiles with product specifications and the market share of each of the key players in these regions are also included in the report. For the different regions that are covered the market is analyzed and forecast for the year 2019 to the year 2024.

 

Industry News

The most popular action camera maker GoPro launched its brand new set of action cameras with Hero 8 Black, the successor to the Hero 7 Black, and the long-awaited GoPro Fusion or GoPro Max. The former features a new frameless design with inbuilt mounting fingers, the ability to add mods and improved HyperSmooth 2.0 stabilisation for even more fluid footage. The GoPro Max has dual lenses for 360 video and photo capture and 360-degree audio capture loaded with six microphones.

 

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