AFS Technologies Vice President Asia Pacific Yuan Li Chen Brings Expertise to Asian Markets

Posted on
by

Vice President of Asia Pacific, Yüan Li Chen brings 15 years’ experience in the consumer goods industry to AFS Technologies. First as co-founder of a field marketing company, leading large teams of field sales reps, merchandisers and promoters in China, and then as co-founder of The POP Company (now part of AFS), managing the design, development and delivery of field force automation and business intelligence solutions. Chen holds a Master of Science degree in Business Administration from Erasmus University Rotterdam.

About AFS Technologies

AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. AFS is committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 30 year history, AFS serves more than 1,000 customers of all sizes in over 50 countries around the world. AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.

AFS (www.afsi.com) was founded in 1985 as a software provider focused on helping food and beverage distributors and wholesalers automate complex tasks with an ERP system, which was developed exclusively for the industry. Starting in 2005, AFS began building out its capabilities to provide niche solutions, such as a warehouse management system from Motek, for niche segments, including seafood processing and foodservice manufacturing, within the food and beverage industry.

Over the next 10 years, AFS added 13 new solutions to its portfolio with the goal of supporting manufacturers, distributors, sales agencies and retailers across the value chain. Solutions included trade promotion management from MEI, Synectics and Answer Systems, retail execution and direct store delivery from Visicom, Quofore, The Pop Company and Ross Computer Systems, and sales agency management from Becton-schantz.

Follow AFS Technologies on Twitter at @AFS_Tech

Media Contact
Company Name: AFS Technologies, Inc.
Contact Person: Jenna Beck
Email: jenna.beck@afsi.com
Phone: 602-424-8770
Address:2141 East Highland Avenue Suite 100
City: Phoenix
State: AZ
Country: United States
Website: http://www.afsi.com