The American Resort Collection (ARC) was recently launched by a team of hotel and vacation ownership industry veterans to provide a broad range of integrated, supportive services to timeshare resorts, associations, and independent developers. The company delivers increased resort profitability by providing expert marketing, sales, and rental programs backed up with proven resort management and development experience.
A vital area that ARC focuses on is guest engagement, ensuring that they are delivering the very best vacation experience at their resorts, and that their staff are providing superior service across all departments.
To assist them in tracking guest satisfaction and employee interaction, ARC has contracted INTUITION Brand Marketing to provide a selection of its innovative services. This agency’s core strength is in providing detailed Business Intelligence for its clients; while obtaining it through fully branded, easy to use and engaging mediums for customers.
Onsite, at the resorts, INTUITION Experience provides instant feedback from guests, allowing resort staff to more quickly and efficiently respond to guest needs thereby improving their experience and overall satisfaction levels; and monitors the feedback from the timeshare sales center to ensure that all guests enjoy the experience of learning about the vacation club options. It also enables the guests to have input on possible future enhancements based on their vacation preferences.
After a guest’s vacation comes to an end, ARC uses the INTUITION Reviews service to deploy a technologically advanced Post Stay Survey that has an official TripAdvisor review widget seamlessly integrated into it to collect reviews, no matter the rating, as a commitment to being held accountable for the vacations they provide. The detailed analytics and reporting provided from the survey and review results, enables ARC to clearly see areas of success and areas for improvement in each and every aspect of the guest experience; from reservations and check-in, to accommodation quality, staff and service, on-site facilities, entertainment and food and beverage.
ARC already utilizes INTUITION PR to assist with press releases and online visibility, which chronicle ARC’s growth and success as the company continues to enhance the resorts it works with.
“Such a commitment to service is essential to the success of any resort, and INTUITION Brand Marketing provides us with highly customizable tools to track and act upon guest feedback faster and more efficiently than ever before” says R. Scott MacGregor, president, American Resort Collection.
These services will be implemented at each of the ARC managed resorts in Florida: The Palm Beach Resort & Beach Club in Palm Beach, The Americano Beach Resort in Daytona Beach, and the Marina Bay Resort in Ft. Walton Beach – where significant investment is underway to revitalize these great family friendly destinations so they can continue to provide exceptional vacations.
American Resort Collection offers a highly compelling, multi-faceted approach to resort re-development; from a robust proprietary IT platform that seamlessly integrates with accounting, merchant and POS systems, to sales and marketing teams that boost resort revenues by selling ARC’s exciting and flexible vacation club products that may be customized to meet the unique needs of each resort.
For more information, please call Scott MacGregor at (702) 279-1432 or visit www.arcresorts.com
About American Resort Collection
ARC seamlessly provides Management, Sales & Marketing, Development, and Vacation Club expertise. The company’s management experience and resources enable resorts to gain access to benefits and efficiencies more commonly associated with larger brands. Their sales and marketing services are delivered by licensed representatives using the latest technologies, and their customizable club programs combine the best elements from the last 35 years of vacation ownership and today’s mainstream travel options, providing the most flexible and exciting vacation products on the market. The American Resort Collection, ARC Resorts, and the ARC Vacation Club are brands of American Resort Coalition, Inc.
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