Market Analysis
The antivirus software market will develop at a 10.8% CAGR between the forecast period 2020- 2026, according to the new Market Research Future (MRFR) antivirus statistics analysis. Antivirus software, simply put, is a program that has been designed to prevent, detect, search for, and remove viruses as well as other malicious software such as Adware, Trojans, and worms. This antivirus is used by government institutions, enterprises, and individuals.
Various factors are propelling the global antivirus software market revenue. As per the MRFR report, such factors include a rising number of cyber-attacks and cybercrimes through malware like adware, viruses, and Trojans, increasing use of paid antivirus software and antivirus protection product, initiatives by the government for cybersecurity, growing adoption of smartphones, and use of external devices like media cards and USBs.
On the contrary, the current COVID-19 pandemic and the use of free services and tools by micro and small enterprises and individuals may limit the global antivirus software market growth over the forecast period.
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Market Segmentation
A study by MRFR highlights an inclusive segmental analysis of the global antivirus software market based on end user and software type.
By type, the global antivirus software market is segmented into phone/pad and PC. Of these, the PC type segment will lead the market over the forecast period.
By application, the global antivirus software market is segmented into government users, enterprise users, and individual users. Of these, the enterprise antivirus software will dominate the market over the forecast period.
Regional Analysis
By region, the global antivirus software market covers the growth opportunities and recent trends across Europe, North America, the Asia Pacific (APAC), South America, and the Middle East and Africa (MEA). Of these, North America will lead the market over the forecast period. The constant demand from individuals and enterprises, presence of multiple providers, several benefits offered by the software, increasing urbanization, advancements in digital technology, higher disposable income, rise in BYOD users, rising adoption of cloud technology, need to safeguard devices from cybercrimes, and various collaborations, partnerships, and mergers are adding to the global antivirus software market growth in the region.
In Europe, the global antivirus software market is predicted to have the second-largest share over the forecast period. Digitalization, rise in cybercrimes, growing adoption by government organizations, and increasing commercial and individual use are adding to the global antivirus software market growth in the region. The United Kingdom has the utmost share in the market.
The global APAC antivirus software market is predicted to have healthy growth over the forecast period. Rising adoption of BYOD by enterprises, advances in digital technology, the rising purchasing power of the middle-class, presence of major companies, and adoption of cloud technology are adding to the global antivirus software market growth in the region.
In the MEA, the global antivirus software market is predicted to have small growth over the forecast period for limited investments in these solutions.
In South America, the global antivirus software market is predicted to have sound growth over the forecast period at a high CAGR.
Key Players
Key contenders profiled in the global antivirus software market report include Cheetah Mobile, Inc. (China), Beijing Rising Information Technology CO., LTD. (China), AHNLAB, INC. (South Korea), Microsoft Corporation (US), Comodo Security Solutions, Inc. (US), Quick Heal Technologies Limited (India), Tencent (China), BEIJING QIHU KEJI CO. LTD (China), Avira Operations GMBH & CO. KG. (Germany), Data Cyberdefense AG (Nordrhein-Westfalen), F-Secure (Finland), Fortinet, Inc. (US), Avast Software S.R.O. (Czech Republic), Trend Micro Incorporated (Japan), Kaspersky Lab (Russia), Bitdefender (Romania), SPOL. S R.O. (Slovakia), ESET, Mcafee, LLC (US), and Symantec Corporation (Broadcom Inc.) (US).
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