Application and development of architectural roaming animation in real estate sales

At present, architectural roaming animation is widely used in the field of real estate sales. With the rapid development of the real estate industry, marketing methods have also undergone major changes. The appearance of architectural roaming animation has dealt a heavy blow to the traditional sales model. The virtual display platform provides more development space for the production of architectural roaming animation, and its appearance also provides customers with more possibilities to understand real estate. Especially in recent years, the continuous improvement of 3D animation production technology has made the architectural roaming animation a stable foothold in the field of real estate sales, which can introduce the situation of real estate projects from a variety of angles. Whether from a creative point of view or picture performance, architectural roam animation is the choice of marketing methods today.

The following introduces the application of building roam animation in real estate sales:House type displayIn terms of apartment type display, we ensure that each apartment type in the real estate is reflected in the digital image, and communicate various information of apartment type to customers through the virtual lens display of building roam animation: Outdoor building facade display display

1. The plan effect of each floor, the facade effect of the building, the overall effect drawing of the building and the location of each building in the project are displayed through animation, so that customers have a preliminary understanding of each building.

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2. The display of the structure of each floor can be carried out by using real-time roaming and fixed-point navigation. Each floor structure can be browsed separately and each floor can be gradually added to roam.

3. The display of public Spaces on each floor (such as office space, public lounge, etc.) adopts a virtual camera tour method to convey the information of functional layout, plane layout, decorative effect and other aspects of public space to customers. Third, the community facade landscape greening environment display

1. In terms of community environment display, the information to be conveyed includes the overall layout of the community and the landscape of the community, the sketches to be highlighted, the relevant information of each building and each scenic spot, and so on.

2. The general layout of the community and the overall landscape design of the community can be reflected through the real-time roaming of the empty view Angle. Through switching, we can convey the different display styles of the whole project, such as the day view, dusk view and night view, to the customers.

Architectural roaming animation, as a new way of display, can bring customers a different spatial feeling and visual experience. It uses the new 3D animation production technology and virtual reality technology to create a super three-dimensional picture and convert the wire frame on the architectural drawing into a three-dimensional image instantly, which is more conducive to customers to understand the specific advantages and project functions of the project.

Building Roam animation production technology will be impossible to achieve the visual effect to show, not only convenient for customers, more conducive to the promotion and marketing of the real estate industry. And the use of architectural roaming animation is also very wide, not only in real estate sales, but also in real estate advertising, building company products, real estate display and so on have played a huge role.

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