The global AI in tourism market is expected to expand significantly, growing from USD 2.95 billion in 2024 to USD 13.38 billion by 2030, at a Compound Annual Growth Rate (CAGR) of 28.7%. AI plays a transformative role in the travel and hospitality industry by analyzing cultural preferences and trends. By leveraging vast datasets from social media, customer reviews, and consumption patterns, companies can refine offerings, from tailored accommodations and dining experiences to marketing local traditions and unique flavors.
For example, AI can identify amenities or services in high demand, such as family-friendly packages in destinations popular with families or wellness-focused offerings in regions where tourists prioritize relaxation and health. AI-driven sentiment analysis enables businesses to adapt quickly to evolving consumer preferences, ensuring enhanced customer satisfaction and loyalty. By providing actionable insights, AI empowers companies to strengthen their market positioning, driving growth and innovation in the ever-evolving global travel landscape.
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“Based on type, the Other AI segment to hold the largest market size during the forecast period.”
Other AI segments include various advanced technologies such as machine learning, natural language processing (NLP), computer vision, and predictive analytics. They play pivotal roles in the transformation of the Tourism industry. Businesses can now analyze large amounts of information and find trends to improve operational efficiency and provide individualized services, such as dynamic pricing or customized promotions, by using machine learning. Chatbots and virtual assistants powered by natural language processing (NLP) make it easier for travelers and service providers to communicate by comprehending and quickly responding to customer inquiries. Computer vision enhances airport security, customer satisfaction, and personal security through automated surveillance and facial recognition at check-ins. By predicting customer behaviors like booking patterns or airline delays, predictive analytics enables companies to make data-driven decisions that enhance productivity and customer satisfaction. These AI technologies work together to revolutionize the tourism industries and serve as the foundation for innovation.
“The services segment to have highest growth during the forecast period.”
Tourism businesses utilize wide range of services to enhance the AI optimization of their infrastructure and handle several professional or managed services. To assist organizations in utilizing AI while ensuring a smooth interface with their present systems, professional services offer training and consulting. This simplifies routine tasks such as providing personalized advertising and improving customer service. Support and maintenance are essential for AI applications to run smoothly and meet the growing needs of enterprises. While AI experts handle efficiency by offering complete AI solutions, including monitoring and ongoing management, managed services let businesses concentrate on their core strengths.
“North America is expected to hold the second-largest market size during the forecast period.”
The US is expediting the adoption of AI in various industries, including tourism, through public funding & initiatives. In May 2023, the National Science Foundation granted USD 140 million to launch seven National Al Research Institutes to support the development of Al as well as to increase diversity in the workforce. In July 2024, Wyndham Hotels & Resorts launched Wyndham Connect. It leverages Al and large language models to elevate guest experience with mobile tipping and AI messaging, while also driving revenue across its various franchises. In April 2024, Canada announced USD 2.07 billion package in its federal budget for the Canada’s Al sector. Additionally, in December 2023, NVIDIA Metropolis and Inception member Sensors deployed its visual AI platform at Toronto Pearson International Airport to significantly reduce wait times in customs lines. In addition to providing airport operators with data-driven insights, live wait-time statistics from sensors AI are published on Toronto Pearson’s online dashboard, as well as on electronic displays in the terminals. This lets passengers easily access accurate information about how long customs or security processes will take. These factors contribute to the overall adoption of AI in tourism solutions in the region.
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Unique Features in the Artificial Intelligence in Tourism Market
AI enables hyper-personalization in the tourism industry by analyzing traveler preferences, past bookings, and behavior patterns. This allows companies to offer tailored recommendations for destinations, activities, accommodations, and dining, ensuring an unmatched travel experience for customers.
AI-powered chatbots and virtual assistants provide 24/7 support, answering queries, managing bookings, and offering travel advice in multiple languages. These features improve customer convenience and streamline operations for travel agencies and hospitality providers.
Using predictive analytics, AI helps businesses optimize pricing strategies based on demand, seasonality, and competitor analysis. This dynamic pricing ensures maximum revenue generation while offering competitive rates to travelers.
AI analyzes social media, reviews, and feedback to understand customer sentiment. This insight enables businesses to identify trends, respond to customer concerns promptly, and adjust offerings to meet emerging demands effectively.
AI helps tourism companies cater to cultural preferences by promoting local traditions, flavors, and experiences. It identifies market-specific needs, such as family-oriented packages in certain destinations or wellness-focused offerings in others, driving targeted marketing efforts.
AI automates routine tasks such as check-ins, customer inquiries, and itinerary planning, reducing human workload and ensuring smoother operations. This improves efficiency and allows businesses to focus on enhancing the overall customer experience.
Major Highlights of the Artificial Intelligence in Tourism Market
AI empowers businesses to deliver highly personalized travel experiences by analyzing customer preferences, booking history, and behavior. From customized itineraries to tailored accommodation and dining options, AI ensures travelers receive unique, memorable experiences.
The integration of AI automates routine tasks, such as bookings, customer inquiries, and check-ins, streamlining operations for travel agencies, airlines, and hotels. This improves resource utilization and allows businesses to focus on innovation and customer satisfaction.
AI-driven predictive analytics allows businesses to implement dynamic pricing models that optimize revenue while offering competitive rates. By forecasting demand based on historical and real-time data, companies can efficiently manage resources and stay ahead of market trends.
With AI-enabled chatbots and virtual assistants, businesses offer 24/7 multilingual support to travelers. These tools enhance the customer experience by resolving queries, providing travel advice, and assisting with bookings, anytime and anywhere.
AI leverages sentiment analysis to evaluate social media activity, reviews, and feedback, providing businesses with actionable insights into customer preferences and emerging trends. This helps companies adapt to market demands and maintain a competitive edge.
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Top Companies in the Artificial Intelligence in Tourism Market
The major vendors covered in the AI in tourism market are Snowflake (US), IBM (US), NVIDIA (US), Microsoft (US), AWS (US), Salesforce (US), Huawei (China), Appier (Taiwan), Sabre Corporation (US), SAS Institute (US), [24]7.ai (US), Virtusa Corporation (US), Travelport (UK), Amadeus (Spain), Devon Software (Poland) , Artisoft (US), Jio Haptik Technologies Limited (India), SHR Group (US), Duve (US), Nescient (US), Persado (US), Canary Technologies (US), Mize (US), FLYR (US), Geovana (US), Layla AI (Germany). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, enhancements, and acquisitions to expand their footprint in the AI in tourism market.
Snowflake
Snowflake provides cloud-based data platform that helps organizations securely store, manage, and analyze large volumes of data. Snowflake offers an all-in-one data platform that combines advanced technologies, such as large language models (LLMs) and ML models, to develop advanced customer service chatbots and enhanced communication strategies. This enables businesses to make personal offers, streamline booking processes, and enhance forecasting capabilities. Snowflake, with its partner Tredence, is working towards innovating hospitality AI by providing meaningful data insights and optimizing interactions for better customer experiences. This partnership emphasizes using AI for innovation in the hospitality sector to meet shifting customer needs and boost customer engagement.
Salesforce
Salesforce is a global provider of CRM technology that fosters stronger collaboration between companies and their customers. Salesforce has a complete set of travel and hospitality solutions in terms of optimizing relationships with customers and pushing loyalty through innovative technology. The Loyalty Management system of Salesforce uses predictive AI features to understand the behavior of its customers, which is sure to give deeper connections and urge revisit traffic. Salesforce allows integration of these capabilities in the CRM platform and enables organizations to apply it across departments, smoothing out workflow and improving customer services through Service Cloud and MuleSoft. By partnering with NVIDIA, Salesforce provides AI capabilities based around autonomous agents and interactive avatars that engage customers in new ways. This enables Salesforce to deliver personalized experiences while maximizing efficiency.
AWS
In the travel and hospitality sector, AWS offers generative AI solutions. It provides personalization tools that enhance the experience of the customers and AI-powered chatbots that support customers in a better way. AWS has invested in a joint venture with Korea Air to create an AI contact center, simplifying customer relationships and improving service delivery. This reflects Amazon’s desire to unlock the greatest possible promise of sophisticated AI technologies that revolutionize travel, empowering businesses to offer their customers better efficiency, personalization, and service responsiveness. Through such innovations, AWS is positioned as one of the best companies in the AI in tourism industry.
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