In this study Automotive Infotainment Global Market is segmented by Operating System (QNX, Microsoft, Linux, and Others), and by Regions (North America, APAC, Europe, Rest of the World). The automotive infotainment market is anticipated to witness upward growth at a CAGR of 6.36% during the forecast period.
Automotive Infotainment Market Key Players Analyzed in Report are:
Prominent players in MRFR’s report on the global automotive infotainment system market include Harman International Industries Inc., Alpine Electronics Inc., Continental AG, Panasonic Corporation, Pioneer Corporation, and Denso Corporation among others.
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Market Highlights:
The increasing support for open source platforms, which are pivotal in constructing integrated software, is a strong driver for market growth due to the use of such platforms to run these infotainment systems. Moreover, automotive infotainment devices offer connectivity with a wide range of personal devices regardless of operating system, making them highly flexible, thus driving demand. These systems can be connected to USB flash drives, laptops, tablets, and smartphones and are helpful in enabling a seamless experience for the consumer. The various benefits of automotive infotainment such as its use to display camera feedback and use in connecting media for various entertainment purposes have catapulted the technology into high demand. With automotive manufacturing growing exponentially, the installation of such systems has grown, thus driving market growth.
Automotive infotainment systems are often complex in design as the integration of software with hardware is vital, and special designs or customizations must be made to work with specific car models. Moreover, infotainment systems can also create a distraction for drivers as it is in audio-visual format, thus increasing the risk of accidents. These restraints are expected to impede market growth during the assessment period. However, market players are exploring the use of advanced technologies such as OLED-based infotainment systems which are expected to promote interest in innovations of the product and result in opportunities for market growth.
There are many factors responsible for the growth of the automotive infotainment market. Firstly, there is an increased support for open source platforms, which can be used for building integrated software, which run these infotainment systems. Secondly, these infotainment systems can easily be connected to a number of devices operating on different operating systems such as smartphones operating on the Android, iOS or Symbian technology. The ability of these systems to be connected with other devices such as USB drives, laptops, and tablets adds to the smooth customer experience. Thirdly, rising demand from the automotive customers for the installation of integrated infotainment systems adds to the increased production of these systems from automakers. The automotive infotainment market is expected to expand at CAGR of around 6.36% during the period 2018 to 2024.
Market Segments Analysis:
The automotive infotainment market has been evaluated in MRFR’s report on the basis of operating systems and region. By operating system, the market is segmented into QNX, Microsoft, Linux, and others. The QNX segment accounts for a market share of 47% and is expected to grow at a CAGR of 6.26% during the forecast period. QNX is designed for flexibility and has the ability to support a broad variety of gadgets and systems. The global market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World.
Regional Analysis:
North America has dominated the market during the forecast period because the sales of large automobiles for long distance travelling is the highest in this region. Since people in this region prefer the personal automobile for travelling over the public transport, installation of high-end infotainment systems in these vehicles makes business sense to lure the customers. This helps customers spend more time in the automobile, comfortably. The global automotive infotainment market in North America is expected to expand at a CAGR of 6.49% during the forecast period. Asia Pacific is the second largest market that has grown during the forecast period due to consistent increase in the automotive sales since the last two decades.
Table Of Contents:
1 Executive Summary
2 Research Methodology
2.1 Scope Of The Study
2.1.1 Definition
2.1.2 Research Objective
2.1.3 Assumptions
2.1.4 Limitations
2.2 Research Process
2.2.1 Primary Research
2.2.2 Secondary Research
2.3 Market Size Estimation
2.4 Forecast Model
3 Market Dynamics
3.1 Market Drivers
3.2 Market Inhibitors
3.3 Supply/Value Chain Analysis
3.4 Porter’s Five Forces Analysis
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