Primary Drivers and Key Restraints
With the growing menace of traffic congestion all over the world, mostly in urban areas, the need for automotive navigation systems has risen substantially in recent years. Changing consumer behavior towards enhanced in-dash features is another factor working in favor of the automotive navigation systems market. The navigation systems market has constantly been evolving with the boost in developments, especially after the introduction of the Global Positioning System (GPS) satellites around the Earth’s orbit.
The navigation systems market gained immense traction in the late 90s and also the beginning of the 21st century, backed by the introduction of portable navigation systems. The demand for portable navigation systems has mounted, especially in the aftermarket as several varied economical options were available. The market for automotive navigation systems also noted significant advancement in the process. The feature was available only in high-end infotainment systems present in luxury vehicles in the past, but now it is found in the entry-level, and mid-range vehicles as well.
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With the development of the e-commerce sector, the e-commerce companies are burdened with tasks that involve delivering these products in time to the customers. As a result, a number of e-commerce companies are now joining forces with logistics providers to facilitate Business to Customer (B2C) delivery. Apart from this, logistics companies are also striving to expand their services by procuring more vehicles into services. These vehicles are basically equipped with satellite navigation systems, which helps them reach their customers on time. Besides, for attracting a larger number of consumers, the e-commerce companies are coming up with effective ideas such as ‘same-day delivery,’ ‘anywhere delivery,’ and even, ‘same hour delivery,’ which boosts the demand for automotive navigation systems.
Market Segmentation
The worldwide automotive navigation system market has been studied by categorizing it into segments like device type, vehicle type, sales channel, and propulsion.
With respect to the device type, the market includes in-dash, portable, and mobile navigation system. Out of these, in-dash navigation system was found to be the leading segment in 2018, followed by portable and mobile system.
The types of vehicles that use navigation systems are passenger car and commercial vehicle. The passenger car segment recorded the highest revenue in 2018 and data experts predict it to retain its position throughout the review period.
Propulsion-wise segments in the market are internal combustion engine (ICE) and electric vehicle. The ICE segment, in 2018, held the largest share in the market and is expected to hold on to the top position even during the conjectured timeframe. But the electric vehicle segment can project the highest growth rate during the estimated period.
Depending on the sales channel, the market can be considered for original equipment manufacturers (OEMs) and aftermarket. Between thesem, the OEM segment led the market in 2018, whereas the aftermarket segment has a higher chance of growing at a better rate during the forecast period.
Regional Insight
North America, Europe, Asia Pacific (APAC), and the rest of the world (RoW) are the primary markets for automotive navigation systems identified in the MRFR report.
In 2018, APAC held the largest share in the market, revenue-wise. The region is also predicted to record the highest CAGR during the evaluation period. Soaring demands from dependent sectors such as taxi services, logistics, and e-commerce that need the location of various addresses have benefitted the regional market in a big way. Also, mounting demand for rentals car services such as Ola and Uber has stimulated market growth in the region. The region is a source of extra interest as it consists of huge markets with high sales growth potential as well as vital automotive manufacturing hubs.
North America can note substantial growth in the years to come, on account of the rising passenger car market, especially in the United States (US) and Canada. Integration of smartphones with in-vehicle systems (IVS) stands as a chief factor that benefits the automotive navigation systems market in the region. In recent years, smartphone users have increased, which accelerates the demand for smartphone/tablet-based navigation devices. The regional market growth is also the result of high consumer demand for wireless connectivity as well as mobile internet with high penetration rate of smartphones and tablets that have made connected cars highly popular. This factor prompts the supply side companies in the automotive industry to cater to the new digital lifestyle and also integrate in-care internet connectivity solutions.
In light of increasing partnerships and advancing navigation infrastructure, the automotive navigation systems in Europe has managed to amass a sizeable portion of the global market. Safety and security service in the region is touted to be the biggest contributor to the automotive market, keeping in mind the fact that navigation is a safety measure in vehicles. As a consequence, government authorities in the region are striving to ensure that every car is connected with GPS systems.
Top Companies
HERE Technologies (US), NNG Software Developing, and Commercial Llc. (Hungary), Clarion Corporation (US), Continental AG (Germany), Delphi Technologies (UK), Robert Bosch GmbH (Germany), Garmin Ltd (US), Harman International Industries, Inc. (US), Alpine Electronics, Inc., (Japan), AISIN SEIKI Co., Ltd (Japan), Pioneer Corporation (US), TomTom N.V. (US), Telenav, Inc. (US), JVC Kenwood Corporation (Japan), Denso Corporation (Japan), are the top companies molding the worldwide automotive navigation systems market.
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