The anti-counterfeit packaging market is growing rapidly in accordance with the growth in the end-use sector of the packaging market, globally. Factors such as increasing awareness of anti-counterfeiting solutions in the pharmaceutical & healthcare sector and growing demand for packaged food & beverages have significantly contributed to the growth of the anti-counterfeit packaging market. The anti-counterfeit packaging market is classified based on technology, end-use industry, and region. It has experienced continuous progress with regard to technological development and innovations in the packaging industry coupled with growing counterfeiting activities around the world. According to MarketsandMarkets, the global market for anti-counterfeit packaging, in terms of value, is projected to reach USD 211.3 billion by 2026, at a CAGR of 12.5%.
The anti-counterfeit packaging market has been dominated by large players, such as the Avery Dennison Corporation (US), CCL Industries Inc. (Canada), 3M Company (US), DuPont (US), and Zebra Technologies Corporation (US). The other players in the market are SICPA Holding SA (Switzerland), AlpVision S.A (Switzerland), Applied DNA Sciences Inc. (US), Savi Technology, Inc. (US), and Authentix, Inc. (US). These players have adopted various growth strategies, including expansions, investments, new product developments, and acquisitions, to increase their market shares and enhance their product portfolios.
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Avery Dennison Corporation (US) held the leading position in the global anti-counterfeit packaging market in 2020. The company has maintained its leadership position through its strong distribution network cross Asia Pacific, Europe, the Americas, and emerging markets. Avery Dennison Corporation is among the leading manufacturers of packaging products for many of the end-use industries it serves. It has adopted new product launches as its key strategy to capture the market. In October 2021, Avery Dennison announced addition of a topcoat for label films in order to expand its Fasson Roll pressure-sensitive labels’ durability and printability. This initiative is expected to significantly expand the shelf appeal and communication efficiency of the Fasson-brand paper and film label materials.
CCL Industries Inc. (Canada) is a global provider of innovative and sustainable packaging solutions for a better, safer, and healthier lifestyle. The company innovates and offers anti-counterfeit packaging solutions for various applications. CCL Industries adopted acquisitions to gain a competitive advantage in the market. In March 2020, CCL Industries Inc. acquired Flexpol Sp. Z.o.o. (Flexpol), which currently trades as Innovia Poland. This acquisition is expected to enhance the existing capabilities of the company to serve the label industry in the European region. It helped CCL Industries to expand its geographical reach, for seizing new projects, strengthen its product & service portfolio, and cater to the untapped markets.
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