Baby Food Market Dynamics
Baby food is a type of food specially prepared to meet the vital needs of babies during their initial age ranging from six months to two years of age. The main emphasis of baby food is to fulfill daily nutritional needs and enhance the physical and mental health of babies.
Customarily, babies are fed with delicate home-cooked food, a practice that is as yet popular in developing and underdeveloped nations. However, with the developing urbanization and changing lifestyles, the interest in packed baby foods in different societies has expanded. In addition to it, the Baby Food Market research report asserts that the improving economic condition has stimulated the disbursement of baby foods by parents. The surge in the working women population with limited time to focus on the nutritional needs of their baby has propelled the market growth. Besides this, other forces, such as accelerating incidences of malnourishment and increasing parental concern towards health, will propel the global Baby Food Market growth.
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In parallel, the strategic government initiatives to support breastfeeding activities guided by the benefits of breastfeeding in infants will propel the market growth. The increasing awareness towards health and nutrition and expansion in the organized retail market has bolstered the baby food market size. Concerns related to food safety, adulterated baby foods, declining birth rates, and the practice of feeding home-cooked food to babies are the major obstructions in the market.
Various notable players operating in the market include Mead Johnson & Company, LLC., Nestle S.A., Danone S.A., Hero Group, Perrigo Company Plc., Hain Celestial, DMK Group, Kewpie Corporation, Abbott, and Reckitt Benckiser Group plc.
Product Segment Analysis
The baby food market can be bifurcated into prepared baby food, dried baby food, and milk formula based on product. Amongst which, the milk formula segment is projected to dominate the market with the largest share over the forecast period. This is mainly because of the accelerating sales of milk formula baby food in the Asia-Pacific region.
Type Segment Analysis
Based on the Type, the overall market is divided into organic and inorganic. The organic baby food segment will witness promising growth during the forecast period. Rising malnutrition incidences among babies and health concerns among parents for their baby’s growth will bolster the market growth.
However, as per the Baby Food Market Research, the inorganic segment will also capture a higher market during the coming years. The growing emphasis of industry players on raising the production of inorganic baby food, since the production cost of organic baby food is higher, has raised the market growth.
Distribution Channel Segment Analysis
The Hypermarket/Supermarket distribution channel is expected to witness the fastest growth rate over the coming years, based on the distribution channel. This is mainly attributed to the availability of various brands and flavors to the target customers. Moreover, Hypermarket/Supermarket is the largest platform to innovate new products and offer a captivating discount, which in turn, will bolster the market growth.
Regional Analysis
Geographically, the Asia-Pacific region dominated the market for baby food in the past and is likely to expand at the fastest CAGR during the foreseeable future. The accelerating population and increasing expenditure by parents in this region have driven the baby food market share. Moreover, the Baby Food Market analysis asserts that the growing penetration of retail and increasing consciousness about the products, conjectured with the improving purchasing power, are certain reasons responsible for the market growth. Developing countries, such as India, China, and Indonesia, are the key contributors to the market in the Asia-Pacific region. Further, the extensive research and development activities by several companies and high birth rates will bolster the market growth.
Baby Food Market Segmentation:
Baby Food Market by Product
- Milk Formula
- Prepared Baby Food
- Dried Baby Food
- Others
Baby Food Market by Type
- Organic
- Inorganic
Baby Food Market by Distribution Channel
- Hypermarket/ Supermarket
- Specialty Stores
- Convenience Stores
- Online
- Others
Baby Food Market by Region
- Asia Pacific
- China
- Japan
- India
- Rest of APAC
- North America
- United States of America
- Canada
- Europe
- United Kingdom
- Germany
- France
- Spain
- Rest of Europe
- RoW
- Brazil
- South Africa
- Saudi Arabia
- UAE
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