Market Overview:

The bath salt market is driven by factors such as demand from the end users market mainly from beauty care segment, mainly for the body spas owing to unique properties of salts used in aromatherapies which relaxes the human body muscles.  Secondary research reveals that the use of bath salts has been increasing in treatment of arthritis. Increasing wider applications of bath salts across various industries will have a positive impact on the market growth in the coming years.

Bath Salts are used in Healthcare Sector in treatment of arthritis. Epsom Salt is Magnesium Sulphate and a key nutrient for plants and vegetables; it is extensively used in gardening sector as a supplement to the fertilizers. There are different types Bath salts available – Epsom salts, Himalayan salts, Bolivian salts, dendritic salts and Dead Sea salts. Their functionality in relaxing the muscles in the human body is predominantly driving the growth of Bath Salts.  APAC mainly China dominates the bath salt market by  more than 65% estimated share in the year 2016 followed by Europe accounting 35% estimated market share and is expected to grow over CAGR 0.98% by 2023. North America is an emerging market for bath salt with growing demand from the downstream markets including beauty care, health and wellness, aromatherapy, therapeutic, home care and others.

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However, according to an unknown case study, Epsom salt intake can lead to severe liver injury in predisposed patients. Also use of Bath Salts as the drugs sometimes causes severe intoxication and dangerous health effects. There are also reports of people becoming psychotic as in losing touch with reality and violent. Although it is rare, there have been several cases where bath salts have been the direct cause of death. Experts said that the drug could potentially prove fatal if consumed by a child. Around the year 2006 -2007, Bath Salts began to gain in popularity in the United States and Europe as legal highs. The Drug Enforcement Administration put an emergency ban on three common man-made cathinones by October 2011. President Barack Obama signed legislation permanently banning two of them mephedrone and MDPV, in July 2012, along with several other man-made drugs often sold as marijuana substitutes.

Top Major Key Players Analysis:

Global Bath Salt market players are ensuring to be innovative while building up the marketing strategies. This in return, provides a strong consumer base. Key players are focused majorly on acquisition of small players to expand their business and penetrate the global Bath Salt market. Expansion is also one of the key strategies followed by acquisition. Expansion will help in capturing the major market and increasing the production capacity to meet the rising demand from consumer’s end thereby further contributing to increasing revenue. Acquisition and expansions are evaluated to be contributing to more than 30% of strategy share and is facilitating the companies to penetrate the potential market across globe.

This report includes a study of strategies, of major market players. It includes the product portfolios, developments of leading major players such as Watsons, Jahwa, Kneipp, Bathclin, L’occitane, Relachee, PrettyValley, Genlese, Clarins, Borghese, Kanebo, Shiseido, Camenae, Skinhealthy, Stenders, Sak.

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Reasons to buy:

• In addition, it will provide key findings that will help the companies to improve profitability by using supply chain strategies, cost effectiveness of various products mentioned in the report
• This report includes in-depth study analysis of Bath Salts market
• It covers market segmentation by source, and nutrition per serving.
• The report will provide useful and premium insights that will support in investments for Bath Salts and allied companies providing details on the fast growing segments and regions
• It helps in identifying region-wise major suppliers and understand consumption patterns
• The data used in the report is primarily based on primary interviews with the major producing companies and industry experts and also supported by authentic industry data from secondary sources.

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