Bottled Water Market – DataM Intelligence

Global Bottled Water Market Report Overview

The Global Bottled Water Market was valued at US$ 252.6 billion in 2022 and is expected to reach US$ 388.3 billion by 2030, exhibiting a CAGR of 5.5% during the forecast period (2023-2030). 

The bottled water market is experiencing a significant surge, driven by health-conscious consumers seeking convenient and safe hydration options. In an era where health and wellness have taken center stage, bottled water has emerged as the go-to choice for those seeking a refreshing and guilt-free way to stay hydrated.

Key players operating in the global bottled water market include Bisleri International Pvt. Ltd., Nestle SA, Mountain Valley Water Co., Societe des Eaux Minerales d’Evian SA, The Coca-Cola Company Inc., Primo Water Corporation, GEROLSTEINER BRUNNEN GmbH & Co. KG, Nongfu Spring, TATA Consumer Products Limited, and Glaceau.

These key players are focused on adopting various growth strategies such as acquisitions collaborations, and product launches.

Key Developments in the Global Bottled Water Market

In May 2023, Voss Water launched a new line of flavored sparkling water called Voss Sparkling Essences. The drinks are made with natural essences and contain no added sugar.

In April 2023, Icelandic Glacial launched a new line of sparkling water called Glacial Sparkling Plus. The drinks are infused with electrolytes and vitamins.

In March 2023, Nestlé acquired Arrowhead Mountain Spring Water, a US bottled water brand.

On October 17, 2022, Gatorade completed a partnership with the impacX to launch a smart digital water bottle in the market. impacX created smart packaging technology for water bottles.

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Bottled Water Market: Overview

Bottled water has emerged as an essential companion for people on the move, providing clean, safe, and readily available hydration. This segment encompasses various water types, including still, sparkling, flavored, and functional waters, each catering to distinct consumer preferences and lifestyles.

As consumers prioritize their well-being, bottled water offers a guilt-free and calorie-free option to stay hydrated. Unlike sugary beverages, bottled water provides a simple and effective way to maintain optimal hydration levels, supporting overall health and vitality.

Bottled Water Market: Opportunities

As environmental sustainability becomes a top priority for consumers, the adoption of eco-friendly and recyclable packaging is a significant opportunity for bottled water companies. Investing in sustainable packaging initiatives, such as using recycled materials or exploring alternative packaging solutions, can strengthen brand reputation and attract environmentally conscious consumers. 

Moreover, exploring opportunities in emerging markets with increasing disposable incomes and urbanization presents a promising avenue for growth. Tailoring bottled water products to suit local tastes and preferences can enable companies to tap into new consumer segments and gain a competitive edge in these regions.

Bottled Water Market: Dynamics

The bottled water market is driven by the increasing number of health-conscious consumers. The growing emphasis on health and wellness has sparked a shift in consumer preferences towards healthier beverage choices. Bottled water, with its natural purity and hydration benefits, perfectly aligns with this trend.

Moreover, the increasing consumption of packaged bottled water is another factor boosting the market growth.

However, the environmental impact of plastic waste is one of the prominent challenges for the bottled water market. Bottled water generates a substantial amount of plastic packaging, contributing to plastic pollution and landfill waste. Consumers and advocacy groups increasingly raise concerns about the sustainability of single-use plastic bottles, prompting calls for more eco-friendly packaging alternatives.

Bottled Water Market: Geographical Insights

North America holds a dominant position in the bottled water market. This is owing to the increasing shift of consumers from sugary drinks to bottled water. According to BMC data, retail dollar sales of bottled water increased 11.2% to reach D 40.2 billion. According to the survey conducted by the International Bottled Water Association (IBWA), 9 out of 10 Americans (91%) want bottled water.

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