The global bread improvers market, valued at USD 1.5 Billion in 2023, highlights a remarkable growth projection, anticipated to escalate to USD 1.9 Billion by 2028, indicating a robust compound annual growth rate (CAGR) of 5.9% during the forecast period. According to the USDA Report on Food Processing Ingredients published in March 2021, the sales of bakery products experienced an increase of 7% to reach an impressive U.S. $1.2 billion in 2020. This growth coincided with a significant rise in consumer expenditure on bread and cereals, which reached U.S. $206.9 per capita, marking an 8.3% increase from the previous year (2019). Alongside this upward trajectory in the bakery sector, the demand for bread improvers has also seen a corresponding increase. As bakery manufacturers strive to meet consumer expectations for high-quality, flavorful, and longer-lasting bread products, the use of bread improvers has become increasingly prevalent. By enhancing the texture, volume, and shelf life of bread, bread improvers play a crucial role in ensuring consistent product quality and meeting consumer preferences.
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Opportunities: Expanding applications of bread improvers present opportunities for bakery manufacturers
There are plenty of opportunities for bakery makers to broaden their product lines and break into new market niches with growing applications of bread improvers. Bread improvers have long been used to raise the quality and consistency of bread products, but they are currently found in a greater variety of baked goods, such as pastries, buns, rolls, and specialty breads. By using bread improvers more widely, bakery businesses may better meet changing consumer demands for a wider range of baked goods, resulting in more creativity and variety across their product lines.
Furthermore, bakery businesses benefit greatly from using bread improvers because of the increased consumer interest in healthier and more useful baked foods. This gives bakeries a competitive edge in the market and is in line with the growing customer need for healthier food options. The development of gluten-free, low-carb, and other specialty bakery goods to satisfy the demands of customers with dietary restrictions or preferences is also made possible by the adaptability of bread improvers, which increases the market potential for bakeries.
The enzymes segment is the fastest-growing market in the upcoming forecast period.
Enzymes have become a pervasive ingredient group in various types of bread, playing a crucial role in the modern bread-making process. Despite evolving regulatory standards, enzymes remain indispensable processing aids in the baking industry. Their functional versatility, clean label attributes, capacity to streamline processes, and cost-saving benefits underscore their essential role in bakery products. A significant advantage of enzymes is their natural occurrence in common bakery ingredients such as wheat and soy flour. Additionally, since enzymes are typically deactivated by the high temperatures of the baking process, their use enables bakers to achieve a desirable clean label image for their products.
As mentioned in the Baking Europe Spring 2020 Report, the EU compiles a comprehensive list of permitted enzymes, this regulation will likely have far-reaching implications for bakery manufacturers operating within the region. The report also mentions that the significance of enzymes is poised to grow further in the region as consumers increasingly seek natural products devoid of synthetic additives. As consumer demand for consistently high-quality, flavorful, and visually appealing baked goods with extended shelf lives persists, enzymes will remain integral to the bakery industry. Thus, the potential implementation of specific EU legislation regarding the use of enzymes in food production signals a significant development for the baking industry.
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Europe acquires a dominant position within the bread improvers market throughout the forecast period.
According to the Federation of Bakers (UK), Bread consumption patterns vary significantly across the EU, with the majority of countries averaging a consumption of 50 kg of bread per person per year. The market structure across Europe exhibits diversity. For instance, in the UK, the industrial sector represents 80% of production, while it accounts for 40% in Germany, 35% in France, approximately 81% in the Netherlands, and 19% in Spain. Moreover, bread consumption remains steady in Western Europe, although it differs significantly from country to country. Germans and Austrians lead in bread consumption, averaging around 80 kg per year, while the UK and Ireland have the lowest annual consumption, with less than 50 kg. The widespread consumption of bread across the European region indicates a substantial market for bread and related products, creating a significant demand for technologies and solutions that can enhance the quality, texture, and shelf life of bread.
As mentioned in the Baking Europe 2020 Report, the majority of bread consumed in Europe is currently manufactured by large-scale plant bakeries, which produce bread and other baked goods on an industrial level. These facilities utilize machinery, technology, and scientific advancements to their fullest extent in automated bread-making processes that aim to meet consumer demands for quality, consistency, convenience, and affordability. Thus, bread improvers play a crucial role by providing bakery manufacturers with the tools and formulations needed to optimize their production processes and meet the evolving demands of consumers. By incorporating bread improvers into their operations, large-scale plant bakeries can enhance the quality and consistency of their bread products, thereby maintaining competitiveness in the market and satisfying consumer expectations.
Prominent industry players, including Puratos (Belgium), Corbion (Netherlands), AB Mauri (US), Lesaffre (France), DSM (Netherlands), International Flavors & Fragrances Inc. IFF (US), ADM (US), Kerry Group plc. (Ireland), Bakels Worldwide (Switzerland), Oy Karl Fazer Ab. (Finland), wield substantial influence in the bread improvers market. These entities boast robust manufacturing facilities and well-established distribution networks across pivotal regions such as North America, Europe, South America, and the Asia Pacific, ensuring a widespread presence and accessibility of their products.
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