A breast pump is a device for extracting milk from lactating mothers. It is greatly convenient, especially for working mothers. UNICEF estimated the global population of working women at about 830 million in 2013. Working women coupled with insufficient maternity leaves create demand for breast pumps. Rising birth rates in largely untapped regions will also trigger higher adoption of these devices.
Awareness regarding breastfeeding benefits for infants and mothers is rising. Breast pumps are used not only by working mothers but also lactating women at homes, hospitals, and lactating centers. Healthcare providers, governmental agencies, non-profit organizations, and some other establishments favor breastfeeding. The ‘Affordable Care Act’ in the U.S. offers insurance coverage for renting or buying breast pumps. These factors raise breastfeeding rates.
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The breast pump market was worth USD 715 million in 2013. It would exceed USD 1.1 billion by 2020. It can be categorized into products, technologies, applications, and regions. Products are split into open and closed. In 2013, the market was dominated by closed systems (81% shares). This was credited to their beneficial features like cleaning ease, high safety, and efficient ‘impurity’ removal.
Technologies are electrical, battery-powered, and manual. Battery-powered technology occupied close to 55% of the market in 2013. Demand for electrical breast pumps should grow the fastest due to higher efficiency and innovative trends.
Applications are divided into personal usage and hospital grade. Electrical pumps used in hospitals generated maximum revenues (almost 90%) in 2013. Pumps for personal usage are smaller and recommended for single users.
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Regional segmentation of the breast pump market comprises North America, Asia Pacific, Europe, and Rest of the World (RoW). North America, with 63% revenues, was at the forefront with regards to breast pump use in 2013. Its working women and high awareness regarding breast pumps contributed to this region.
Asia Pacific could grow at the fastest rate over the next six years. Supportive campaigns, higher healthcare expenditures, and economic growth in its developing nations are projected to boost regional demand.
Leading participants in the global breast pump market encompass Guangzhou Happy Baby Products Ltd., Philips AVENT, Ameda Breastfeeding Solutions, and Buettner-Frank GmbH. New participants introduce technologically-advanced products. This bodes well for market.
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