Bubble Gum Market Overview:
Global Bubble gum market is forecasted to make sales amounting to USD xx million by the end of 2022. Based on sales per region, the largest market for bubble gum can be found in the Asia-Pacific, followed by Western Europe.
It is known as bubble gum is with us from stone age, being made of sapodilla tree. Most modern gums are based on a synthetic equivalent, a rubbery material called polyisobutylene that’s also used in the manufacture of inner tubes. Bubble gum is consumed globally in different flavors such as watermelon, cinnamon, banana, blue raspberry, lemon, strawberry, apple, cherry and peppermint and others. In taste tests, children tend to prefer strawberry and blue raspberry flavors, rejecting more complex flavors as these make them want to swallow the gum rather than chewing.
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Bubble Gum Market Drivers and Restraints:
The principal factor driving the global bubble gum market is the increasing youth population around the world. The growing disposable income of the people coupled with the changing lifestyles are supporting the younger generation to prefer bubble gums. Availability of wide range of flavors is also a major promoting factor for the market. However, the concerns towards health and problems due to swallowing the gums are some of the inhibiting aspects for the world market.
Bubble Gum Market Geographical segmentation:
The Bubble Gum market is geographically segmented into North America Latin America, Western Europe, Eastern Europe, Asia Pacific, Middle East and Africa. The Chinese chewing gum market size is expected to reach that of the USA by 2023. Asia-Pacific has a significant youth population, globally, in the age group of 18-24 years, which drives the sale of gums. Consumer awareness through packaging that demonstrates product information is the future opportunity of the bubble gum market. The U. S. is the market leader in gum consumption. Innovation by manufactures by introducing a number of flavors, along with different size and shapes in gum is attracting more consumers.
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Key Players of Bubble Gum Market:
Some of the key players in Chewing Gum market are Mondeléz International Inc, Kraft Foods Inc., Mars Incorporated, Ferndale Confectionery Pty Ltd., Haribo GmbH & Co. Kg, Perfetti Van Melle, The Hershey Company, The Wm. Wrigley Jr. Company, and ZED Candy among others. Two multi-national companies, Wrigley and Cadbury, together account for some 60% market share of the worldwide chewing gum market. The remaining 17% of the global market is provided by an estimated 200 to 250 smaller gum companies.
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