Ciaran Finn runs Blue Finn Media, an award-winning eCommerce Growth Partner. He also coaches agency owners on how to deliver results to their clients and has shared his expertise as a speaker at various ecommerce events and masterminds.
He explains that 2022 was a tough year for eCommerce. The various energy shortages, cost of living increases, as well as increases in the cost of goods and shipping fees for brands have impacted the DTC ecom industry in a terrible manner.
He believes that with those issues and an inefficient marketing strategy, it’s not surprising that brands have seen a huge decrease in sales.
Yet despite the economic climate, Ciaran’s clients saw on average six figures per month in additional revenue added from working with him and his team throughout 2022. He believes there are three key areas that can significantly help brands in the current economy.
The first is a requirement to focus on high-performance ad creative. Ciaran explains that if brands want to acquire customers profitably with ads, they need to ensure they have the highest quality creative possible that speaks directly to their ideal buyer and strikes a deep nerve with them, truly incentivizing them to want the product.
Second, he believes optimal data analysis is crucial for success. Even with the best ads in the world, brands can still run unprofitable campaigns. Why? Because if a brand can’t see which ads are top performers and which are underperforming, they can’t allocate budget to the right ads, wasting the budget and lowering profitability.
Finally, Ciaran explains that brands must focus on a profit-first approach in a recession instead of blindly chasing top-line growth. This ensures his clients not only see top-line revenue growth but that their bottom line actually grows too, allowing them to build a sustainable long-term business.
If you’re Interested in learning more about Ciaran and what he does, you can visit his website at https://www.bluefinnmedia.com or follow his Instagram™ @itsciaranfinn Twitter™ @itsciaranfinn and LinkedIn https://www.linkedin.com/in/ciaran-finn
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Company Name: Blue Finn Media
Contact Person: Ciaran Finn
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Country: United Kingdom
Website: www.bluefinnmedia.com