Report Description

This report analyzes the global clickstream analytics market by type (software, services), by applications (click path and website optimization, customer analysis, traffic analysis), by end-user (government, BFSI, telecommunications, retail, media and entertainment, transportation); it also studies the top manufacturers in the market.

The global clickstream analytics market is projected to reach USD 1.3 billion by 2023, at a CAGR of 11% during the forecast period 2017 – 2023.

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The major players in global clickstream analytics market include:

•             Adobe Systems (US)

•             AT Internet (US)

•             Google (US)

•             IBM Corporation (US)

•             Microsoft Corporation (US)

•             Oracle Corporation (US)

•             SAP SE (Germany)

•             Connexity (US)

•             Hewlett Packard Enterprise (US)

•             Jumpshot (US)

•             Splunk (US)

•             Talend (US)

•             Verto Analytics (Finland)

•             Webtrends Corporation (US)

•             Vlocity, Inc (US)

The market revenue and share have been analyzed with respect to the following regions and countries:

Americas

North America

U.S.

Canada

Europe

U.K.

France

Germany

Italy

Rest of Europe

Asia-Pacific

China

Japan

India

Rest of Asia Pacific

Rest of the World

On the basis of type, the global clickstream analytics market has been categorized into the following segments:

•             Software

•             Services

On the basis of applications, the global clickstream analytics market has been categorized into the following segments:

•             Click Path and Website Optimization

•             Customer Analysis

•             Traffic Analysis

On the basis of end user, the global clickstream analytics market has been categorized into the following segments:

•             Government

•             BFSI

•             Telecommunications

•             Retail

•             Media and entertainment

•             Transportation

Research Methodology

Analysis is conducted by industry experts who offer insight into industry structure, market segmentation, technology assessment, competitive landscape (CL), and market penetration, as well as on emerging trends. Besides primary interviews (~80%) and secondary research (~20%), their analysis is based on years of professional expertise in their respective industries. Our analysts also predict where the market will be headed in the next five to 10 years, by analyzing historical trends and current market positions. Furthermore, the varying trends of segments and categories in different regions are estimated based on primary and secondary research.

Both the top-down and bottom-up approaches were used to estimate and validate the size of the market and to estimate the size of various other dependent sub-markets. The key players in the market were identified through secondary research, and their market contributions in the respective regions were determined through primary and secondary research. This entire process included the study of the annual and financial reports of the top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. All the possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to arrive at the final quantitative and qualitative data.

Table of Content: Key Points

1 MARKETINTRODUCTION

2 RESEARCH METHODOLOGY

3 MARKETDYNAMICS

4 EXECUTIVE SUMMARY

5. MARKETFACTOR ANALYSIS

6 CLICKSTREAM ANALYTICS MARKET

7 COMPANY PROFILES

…Continued        

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