The color cosmetics market size is anticipated to reach at USD 86.9 billion by 2025 to expand at CAGR of 6.2%. High investment on advertising and marketing initiatives including promotions on social networking platforms and endorsements by celebrities have increased brand awareness and visibility among the consumers. Expansion of the digital marketing has been an important driver of this industry. Manufacturers are collaborating with the social influencers for their marketing and press strategies. This strong digital campaign has been shifting the shopping behavior of the consumers towards the e-commerce portals.
The Covid-19 pandemic has economic and societal impacts on the beauty and cosmetic care industry. With the shift in consumer needs and buying patterns, the industry has witnessed a setback in year 2020. Many companies have reported massive sales decline for business quarters in 2020. However, online sales have resulted in a huge popularity owing to contact less deliveries. For instance, the mass facial makeup and eye color cosmetics registered high sales volume through e-commerce.
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Color Cosmetics Market Report Highlights
• Facial products held the largest share of over 25.0% in 2018. Lip products are expected register the fastest CAGR of 7.0% from 2019 to 2025
•Online distribution channel is anticipated to expand at a CAGR of 9.3% from 2019 to 2025
•Asia Pacific is expected to be the fastest growing regional market. Increasing per capita income in countries such as China, India, Indonesia, and Brazil has provided consumers the space to spend more on premium personal care products.
•China makes a considerable contribution to the growth as Chinese travelers has fueled the sales of the color cosmetics significantly. They accounted for 45% of sales of the travel retails in the world.
•Europe accounted for a revenue share of 29.5% in 2018
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Color Cosmetics Market Segmentation
Grand View Research has segmented the global color cosmetics market on the basis of product, distribution channel, and region:
Color Cosmetics Product Outlook (Revenue, USD Million, 2015 – 2025)
• Nail Products
• Lip Products
• Eye Products
• Facial Products
• Hair Products
• Others
Color Cosmetics Distribution Channel Outlook (Revenue, USD Million, 2015 – 2025)
• Offline
• Online
Color Cosmetics Regional Outlook (Revenue, USD Million, 2015 – 2025)
• North America
• The U.S.
• Europe
• Germany
• France
• Asia Pacific
• China
• India
• Central & South America
• Brazil
• Middle East & Africa
• Saudi Arabia
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About Grand View Research
Grand View Research is an India & U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services.
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