The global perfumes and deodorants market has witnessed a massive slowdown in demand for perfumes and deodorants due to the outbreak of the COVID-19 pandemic. The imposition of the lockdown hampered the growth of the perfumes and deodorants market. However, the perfumes & deodorants market is growing at a significant rate because it is considered an essential personal care product among millennials and Generation Z.
According to a new report by Grand View Research, Inc., the global perfumes and deodorants market size is estimated to reach USD 89.79 billion by 2027. The primary factor driving the market is the international demand for high-end and premium branded perfumes and deodorants. Furthermore, consumers are becoming more inclined toward maintaining high living standards and proper hygiene care. As a result, people are investing in high-quality personal care products and this, in turn, is fuelling the growth of the perfumes and deodorants market.
The COVID-19 outbreak has not only hampered the growth of the perfumes and deodorants market, but it has also affected the opportunities for many private players to enter the market and meet the increasing demand. However, the COVID-19 has sped up trends that were already developing the market, such as e-commerce. Since the outbreak of COVID-19, some beauty product brands and retailers with inventory and shipment operations have reported a double-digit rise in e-commerce sales. Sephora’s US online sales, for example, are up by 30% compared to their pre-COVID-19 levels.
Perfumes And Deodorants Market Report Highlights
• Based on distribution channel: the supermarkets and hypermarkets segment held the largest share in 2019 due to the availability of a wide range of products and rising consumer demand
• Based on product type: the perfumes segment is anticipated to grow during the projected period due to the rising demand for premium perfumes
• Based on regional type: North America emerged as the largest regional market in 2019 due to the increased availability of perfumes and deodorants with on-the-go portability in countries such as the United States and Canada.
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Perfumes And Deodorants Market Segmentation
Grand View Research has segmented the global perfumes and deodorants market based on type, distribution channel, and region:
Perfumes & Deodorants Type Outlook (Revenue, USD Billion, 2016 – 2027)
• Perfumes
• Deodorants
Perfumes & Deodorants Distribution Outlook (Revenue, USD Billion, 2016 – 2027)
• Supermarkets & Hypermarkets
• Specialty Stores
• Pharmacies
• E-commerce
• Others
Perfumes & Deodorants Regional Outlook (Revenue, USD Billion, 2016 – 2027)
• North America
• The U.S.
• Canada
• Mexico
• Europe
• Germany
• The U.K.
• Asia Pacific
• China
• India
• Central and South America
• Brazil
• Middle East & Africa
• UAE
List of Key Players of Perfumes & Deodorants Market
• Revlon, Inc.
• Estée Lauder Inc.
• L’Oreal Group
• Beiersdorf AG
• Christian Dior S.A.
• Calvin Klein, Inc.
• Burberry Group plc
• Giorgio Armani S.p.A
• Unilever
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About Grand View Research
Grand View Research is a U.S. & India-based market research and consultancy firm. It is headquartered in San Francisco. We provide business insights, syndicated research reports, and customized research reports to large as well as small and medium-scale enterprises. Our database features thousands of statistics and in-depth analyses on more than 45 industries. Grand View Research’s extensive database is used by Fortune 500 companies to understand the regional as well as the global business environment.
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