Market Scenario
Global COVID-19 Pandemic Impact on Cake Mix Market 2020 is projected to reach approximately USD 1.5 Billion by 2024 and mature at a notable CAGR of 3.83% through the review period (2020-2024).
Market Dynamics
Over the recent years, the worldwide demand for cake mix has seen a huge growth in its scale and price. Consumers ‘ growing discretionary income has allowed them to spend unrestrained on pleasing their taste buds, mirrored in the increasing market for cakes and, accordingly, the worldwide cake mix. This demand is also significantly driven by the fact that cake mix is easy to prepare and drink. The launch of sugar-free and low-fat cake mix has a huge effect on this market, which is projected to propel it to develop a faster pace over the coming years. Diverse factors influence the growth of the global cake-mix industry. A change in consumer preferences and growing demand for convenience foods are helping a global initiative to expand the cake mix industry. Consumers’ hectic and high-speed lifestyle drives the appetite for a cake mix. Moreover, the product ‘s long shelf-life is observed to sustain market growth.
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Price advertisements have also added to the price ‘s positive sales. One of the prospects for manufacturers of cake mixes to ensure good sales growth is strong investment in R&D activities followed by the production of new products. With the growing development of cake mix with a high nutritious value and with no allergens, this market’s growth potential is expected to see a dramatic increase soon. Besides that, the substantial growth in the working population of women and their busy lifestyle is also projected to fuel the global cake mix demand over the coming year.
Competitive Dashboard
Conagra Brands, Inc (US), Continental Mills Inc (US), Hain Celestial Group, Inc (US), Simple Mills, Inc. (US), Chelsea Milling Co. (US), Miss Jones Baking Co (US), Bob’s Red Mill, Natural Foods, Inc. (US), Associated British Foods plc (UK), Mondelez International (US), Dr. Oetker (Germany), Stonewall Kitchen (US), Keto and Company (US), General Mills, Inc (US), Pioneer Brand (US), and Foodstirs, Inc. (US) are some of the key players in the Global Cake Mix Market.
Segmentation
Global COVID-19 Pandemic Impact on Cake Mix Market has been segmented based on Type, Distribution Channel, and Region. In terms of the type, the market has been classified as angel food cake, layer cake, flourless or low-flour cake, chiffon cake, cupcake, mug cake, and others.
In terms of flavor, the global market has been classified as vanilla, chocolate, and others.
Based on distribution channel, the market has been classified as store-based and non-store-based. The store-based segment is also sub-segmented into convenience stores, supermarkets and hypermarkets, and others.
Regional Overview
Global COVID-19 Pandemic Impact on Cake Mix Market was analyzed in four main regions — North America, Europe, Asia-Pacific and the rest of the world.
North America accounts for 48.60 per cent of global market share in 2020 and is predicted to lead the cake mix market over the projected timeframe. Wide presence of core cake mix players in the US is expected to fuel business growth. Continuous product releases and robust advertising campaigns to build customer recognition fuel the growth of the demand for cake mixes in North America. Europe will also have a substantial share of the global cake mix market with Germany, the UK and France to be major contributing country in this region. Increasing demand among the working population for convenient bakery items is driving the growth of the cake mix in this area mainly. However, in the forecast era Asia-Pacific is expected to experience the highest CAGR. Increasing bakery food demand gives the cake mix manufacturers tremendous potential to launch new products in this market. Manufacturers launch cake mixes in different flavours to win the lucrative market share in the Asia-Pacific region.
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