November 29, 2023 – Established in 2009, MTMCO left an indelible mark on the cosmetics landscape with the introduction of the ‘MUSTAEV’ makeup brand in 2010. Mustaev brushes, renowned among beauty bloggers and makeup enthusiasts, carved a niche in a market saturated with foreign alternatives. However, Mustaev’s roots are embedded in the heart of Cheongdam-dong.
Just as a knife is the chef’s tool and scissors are the stylist’s companion, Mustaev understands that cosmetic tools and color products are the essence of makeup artistry. Despite a market flooded with foreign products, Mustaev stands poised to elevate itself into a global cosmetics brand, offering unparalleled Korean-style makeup tools and color cosmetics.
Cheongdam-dong, the epicenter of Korea’s beauty culture, serves as a canvas for numerous makeup artists, making it the perfect birthplace for Mustaev. Every Mustaev product is a testament to the collaboration and inspiration drawn from the vibrant ideas of makeup artists.
At the helm of Mustaev’s journey is the visionary philosophy of CEO On Yun-seong. CEO On Yun-seong recognized early on that winning the favor of experts was paramount for success.
CEO On Yun-seong, a former pharmacist turned entrepreneur, stated, “My background as a pharmacist motivated me to delve into cosmetics.” He explained, “Identifying a void in Korea’s production of representative color products, I aspired to create truly authentic color cosmetics and makeup tools. I aimed for success by establishing a company centered on creation.”
Firm in the belief that gaining expert recognition precedes consumer appeal, CEO On Yun-seong invests substantial time in meticulously crafting each product. Unlike industry counterparts chasing trends, Mustaev focuses on developing the right products, a process that involves extensive field testing, feedback collection, and multiple revision stages.
At the heart of Mustaev’s innovation lies the PCI (Personal Color Image) system, tailoring colors to individual preferences. Mustaev takes pride in classifying colors, setting itself apart from the trend-driven commercial products prevalent in the market.
CEO On Yun-seong emphasized, “While fashion-forward cosmetics are crucial, we place immense importance on the fundamentals. Our products, developed in collaboration with experts, possess a universal appeal while remaining true to the basics.”
Confident in their ability to compete on the global stage, Mustaev crafts cosmetics using the highest quality materials, expecting consumers to recognize and appreciate their intrinsic value.
CEO On Yun-seong said, “Our aspiration is for consumers to perceive no difference between Mustaev brushes purchased today and those bought a decade from now. In Korea, we aim to be the MAC or Bobbi Brown equivalent in the U.S.”
He added, “Just as there is a distinct difference in facial shapes between Westerners and Koreans, characterized by deep, three-dimensional eyes, Mustaev believes that makeup tools must align perfectly with the Korean face. We aspire to be a brand that authentically represents Korea with products tailored precisely for us.”
For more information about Mustaev and its various product lines, visit https://mustaevusa.com/shop/index.php and https://themustaev.com/. You can also take advantage of its Black Friday sales and enjoy amazing discounts of up to 70% off on various products.
Media Contact
Company Name: MustaeV
Contact Person: Andy Hong
Email: Send Email
Country: South Korea
Website: www.themustaev.com