According to the latest report by IMARC Group, titled, “Culinary Tourism Market: Global Industry Trends, Size, Growth, Opportunity and Forecast 2022-2027,” the global culinary tourism market reached a value of US$ 696.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 1,796.5 Billion by 2027, exhibiting at a CAGR of 17.4% during 2022-2027. Culinary tourism is a form of tourism that involves visiting new or tourist locations to experience the local culture through the local cuisine. Visitors to local restaurants and food tours can dine at the homes of locals and experience firsthand how families interact while cooking and eating, thus promoting their food culture traditions. By providing an enhanced dining experience and tasting novel foods, culinary tourism also offers educational initiatives to enhance knowledge about local cuisines. In addition, it increases the demand for regional food and beverages and fosters social and cultural awareness, that results in strengthening the connection between people and food. Culinary tourism also facilitates various activities, such as culinary trails, guided food trips, farm days, cooking classes, and food festivals, which leaves a positive impact on tourists’ minds.
Industry Growth:
The market is primarily driven by the growing preference of consumers towards private, quite, serene, and exotic locations with an intriguing food culture. This can be attributed to the inflating disposable income of the individuals with an enhanced focus on spending in experience rather than goods in traveling. Moreover, the increasing usage of different forms of social media among the masses are resulting in the rise of new trends shaping the tourism industry, thereby fueling the market. In addition to this, the growing popularity of different travel websites featuring the effective marketing numerous travel destinations with a prevalent food culture, online consumer reviews, and easy online bookings are also providing an impetus to the market growth.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Global Culinary Tourism Market Trends:
The market is further driven by the rise in affordability and convenience in finding accommodations, thereby resulting in a higher uptake of travel activities among the budget travelers. Apart from this, continual technological advancements, such as the utilization of artificial intelligence (AI), big data analytics and the internet of things (IoT) for the effective monitoring of consumer preferences and generating customized itineraries are also fueling the market. Some of the other factors contributing to the market include the rising penetration of high-speed internet, rapid urbanization, and extensive research and development (R&D) activities conducted by key players.
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Global Culinary Tourism Market 2022-2027 Analysis and Segmentation:
Competitive Landscape with Key Players:
The competitive landscape of the industry has also been examined along with the profiles of the key players being
- Abercrombie & Kent Group of Companies S.A.
- Butterfield and Robinson Inc.
- Classic Journeys LLC
- G Adventures
- Gourmet On Tour Ltd.
- Greaves Travel L.L.C.
- International Culinary Tours
- ITC Travel Group Limited
- The Ftc4Lobe Group
- Topdeck Travel Limited
- Tourradar
Breakup by Activity Type:
- Culinary Trials
- Cooking Classes
- Restaurants
- Food Festivals and Events
- Others
Breakup by Tour Type:
- Domestic
- International
Breakup by Age Group:
- Baby Boomers
- Generation X
- Generation Y
- Generation Z
Breakup by Mode of Booking:
- Online Travel Agents
- Traditional Agents
- Direct Booking
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key Highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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