Global market for dentifrices is expected to rise at a higher CAGR in the forecast period. Basically, fluoride was the first major active ingredient as a dentifrice to get introduced into modern day toothpastes. Dentifrices comprise both active and inactive ingredients. Active ingredients offer clinical benefits whereas inactive ingredients offer non-clinical benefits and also contribute to the physiochemical features of the dentifrice. Features such as consistency, flavor, pH, texture, abrasiveness and appearance etc are to be considered to ensure an ideal dentifrice.
A dentifrice offers therapeutic benefits such as plaque/gingivitis, tartar, caries and halitosis coupled with aesthetic benefits such cleaning and whitening. In some cases, dentifrices offer only anti-caries advantages but in recent years many benefits are aimed to resolve multiple problems relating to oral hygiene. Commercially, there are multiple dentifrices available in the market which may create confusion for several types of consumer. Hence recommendations from FDA and ADA must be emphasized accordingly that suits a user’s need and scientific support for a dentifrice.
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Since dentifrices offer multiple benefits such as anti-caries, anti-microbial, tartar control, halitosis there are several dentifrices available to address such issues namely Fluoride, Xylitol and Triclosan/Copolymer. On a commercial scale, toothpaste and mouth rinses are sold world-wide in drugstores, health stores, chemists and in some dental clinics. Also, a dental professional is always faced with the challenge of advising their patients the most effective dentifrice owing to horizontal and vertical dimensions of dental problems. Overall, the market for dentifrice is expected to grow at a higher CAGR in the forecast period owing to market dynamics coupled with market driving factors.
Market for dentifrices is driven by factors such as growing concerns for oral hygiene and rising geriatric population. Additionally, toothpaste availability in several variants is expected to drive the market. Market for dentifrices is segmented into silica, calcium carbonate, phosphate and aluminum, based on classification. Based on application, the market for dentifrices is segmented into household market and commercial market.
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Based on distribution channel, the market for dentifrices is segmented into hypermarkets & supermarkets, department stores, convenience stores, dollar stores, variety store, cash & carries, eRetailers, food & drinks specialist, drug stores & pharmacies, health & beauty stores. Market for dentifrices geographically spans North America, Latin America, Europe, Asia-Pacific, Middle-East and Africa. North America dominates the market in terms of value. Europe is expected to follow the trend. APAC regions such as China, Japan and India are anticipated to grow in the dentifrice market owing to large companies in the FMCG sector and rising concern for dental problems. Also, the regions accounts for significant share in the international market owing to presence of big players. Middle-East and African regions are also expected to rise at a higher CAGR in the forecast period owing to lucrative opportunities in the local market. The key players in the market for dentifrices include Colgate Palmolive, P&G and Unilever.
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