The global diet soft drinks market size is expected to reach USD 5.2 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 3.2% over the forecast period. Demand for diet drinks has witnessed significant growth in the recent years on account of shifting consumer food habits towards healthier alternatives to beverages with high sugar content. Consumers have been shifting towards diet or zero calorie beverages as a result of growing health concerns, which is expected to fuel the market growth in the next few years.
Increasing demand for diet soft drinks in the food services industry is expected to ramp up the production of these products. Moreover, popularity of clean and healthy eating trends among the consumers has impacted the growth of the food and beverage industry, wherein the manufacturers are focusing on developing products with minimal or no artificial additives. For instance, in Argentina, Coke had launched Coke Life, which has stevia as a primary sweetener. PepsiCo has been offering Pepsi Next, a low calorie soft drink with stevia in France and Australia. Coca Cola had launched Diet Coke in different flavors and no sugar beverages in the untapped smaller markets such as New Zealand. Similarly, Schweppes offers diet tonic water, which is consumed as a soft drink.
Asia Pacific is expected to be the fastest growing market with a CAGR of 3.8% from 2019 to 2025. The market in Asia Pacific has good opportunity for new segments, such as convenience food and non-alcoholic beverages, as the developing countries including India are adopting western culture and lifestyle, which enables consumers to be health conscious in daily life.
Moreover, increasing number of working females is making women economically independent, thus creating an opportunity for convenience food and beverages products. These factors are anticipated to boost the demand for diet soft drinks products in the coming years.
Diet soft drinks are significantly purchased from the supermarkets and general merchandisers. The revenue generated from supermarkets was USD 1.4 billion in 2018. The physical display of products in the stores allows customers to scan product details. Moreover, availability of a wide range of products offered by different brands enables consumers to compare and choose the best product. The global market is fragmented by the major players including Coca Cola; PepsiCo; Keurig Dr Pepper, Inc.; Nestlé; Unilever; Cott Corporation; and Polar Beverages to name a few.
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Key Takeaways Of The Report :
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Supermarkets and general merchandise dominated the market with a revenue of USD 1.4 billion in 2018 owing to easy and wide availability of diet soft drinks, which helps the customers to choose a wide range of products
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North America dominated the market with 34.0% share in 2018. This trend is projected to continue over the next few years owing to growing preference for healthy drinks and convenient means to obtain the product
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The industry is highly competitive in nature with key players including Coca Cola; PepsiCo; Keurig Dr Pepper, Inc.; Nestlé; Unilever; Cott Corporation; and Polar Beverages.
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Grand View Research has segmented the global diet soft drinks market on the basis of distribution channel and region:
Diet Soft DrinksDistribution Channel Outlook (Revenue, USD Million, 2015 – 2025)
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Supermarket & General Merchandisers
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Convenience Stores
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Food Service & Drinking Places
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Online
Diet Soft DrinksRegional Outlook (Revenue, USD Million, 2015 – 2025)
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North America
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U.S.
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Europe
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U.K.
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Germany
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Asia Pacific
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India
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Australia
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Central & South America
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Brazil
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Middle East & Africa
Browse Related Report:
Functional Drinks Market : https://www.grandviewresearch.com/industry-analysis/functional-drinks-market
Carbonated Soft Drinks Market : https://www.grandviewresearch.com/industry-analysis/carbonated-soft-drinks-market
About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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