The global digital workplace market size is expected to grow from USD 22.7 billion in 2020 to USD 72.2 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 21.3% during the forecast period. Digital workplace solutions and services help organizations to improve security by providing a complete and comprehensive view of network traffic, which helps in identifying both internal and external threats. Furthermore, digital workspace makes it easier for organizations to embrace new technologies and the cloud without compromising user experience. The digital workplace provides personalized role-based services and all the applications, data, and collaboration an employee needs on any device, anytime, and anywhere through a consumer-like online experience. A digital workplace uses mobility services and digital technology to adapt to the way people work and increase employee engagement and satisfaction.
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Enterprise mobility and management segment to hold a larger market size during the forecast period
Enterprise Mobility Management (EMM) is a set of services and technologies designed to secure corporate data on employees’ mobile devices. While it can manifest itself in various ways, it generally consists of a suite of mobile management systems and services that protect intellectual property; specific processes that ensure the security of data; and systems that must integrate with a wide range of enterprise IT systems to meet a range of corporate concerns. The EMM emerged in large part due to the rise of Bring-Your-Own-Device (BYOD) programs. As more organizations embraced flexible policies, they turned to EMM to overcome the pitfalls of enabling personally-owned devices to access corporate data. EMM is the beneficiary strategy for organizations and their people to significantly reduce the workloads, empower IT teams to troubleshoot rapidly, improve productivity and security, and reduce costs.
SMEs segment to grow at the highest CAGR during the forecast period
SMEs are defined as organizations with an employee strength ranging from 1 to 1,000. SMEs have a low marketing budget and often lack the resources and capabilities for effective marketing orchestration. The majority of SMEs are prone to cyberattacks as compared to large enterprises due to the lack of security infrastructure. According to a survey, nearly 43% of cyberattacks occur in small enterprises. Hence, SMEs need robust infrastructure to fight against cyberattacks and avoid data loss and downtime. In comparison with the large enterprises segment, the SMEs segment is facing various challenges in terms of resources. SMEs focus on reducing the overall cost and adopt enhanced infrastructures. They require a flexible payment model for better cost optimization of their business processes.
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Unique Features in the Digital Workplace Market:
Modern work environments are redefined by a number of specific features that the digital workplace market offers. For seamless working, collaboration hubs combine project management and communication technologies. User experiences that are tailored to individual tastes increase engagement.
Through unified access to key applications, integration with productivity tools streamlines workflows. Through the use of virtual workplaces, distant collaboration is made possible. While employee wellbeing features provide priority to mental health resources, AI-driven insights enable data-driven decision-making.
Geographical gaps are bridged through real-time communication tools, while mobility ensures productivity while on the road. Strong document sharing and management improve file cooperation. Within the digital workplace, sensitive data is protected by security and compliance procedures.
Integration with instruments for learning and development encourages ongoing skill growth. Comprehensive analytics dashboards provide information on current trends in cooperation. Together, these distinctive traits help to define the dynamic digital workplace industry, which aims to develop productive and enjoyable work environments.
Major Highlights of the Digital Workplace Market:
The Digital Workplace market has a number of noteworthy features that are changing the nature of contemporary employment. Platforms that integrate communication, project management, and document-sharing technologies put collaboration front and centre, encouraging fluid teamwork and productivity. A prominent feature is personalization, which adapts user experiences depending on responsibilities and interests.
Workflows are simplified by integration with productivity tools, and remote collaboration is facilitated by virtual workspaces that mimic actual offices. AI-driven insights improve decision-making, and it’s clear that employers are paying more attention to employee welfare as wellness programmes and services for mental health are incorporated. Geographical gaps are filled in real-time communication, and productivity on numerous devices is supported by mobile accessibility.
Effective cooperation is facilitated by robust document management, and sensitive data is safeguarded by security and compliance procedures. Integration of learning and growth promotes ongoing skill development. Comprehensive analytics dashboards reveal collaborative trends, assisting with the direction of data-driven strategic decisions. These key features, which collectively cater to the changing needs of the modern employee, define the expanding digital workplace market.
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Top Key Companies in Digital Workplace Market:
Atos (France), Cognizant (US), IBM (US), Wipro (India), Infosys (India), Zensar (India), Accenture (Ireland), Fujitsu (Japan), HCL Technology (India), DXC Technology (US), NTT Data (Japan), Unisys (US), HPE (US), TCS (India), Sonda (Chile), KissFlow (India), Capgemini (France), and others. The study includes an in-depth competitive analysis of key players in the digital workplace market with their company profiles, recent developments, COVID-19 developments, and key market strategies. The players in this market have embraced different strategies to expand their global presence and increase their market shares. New product launches and enhancements, partnerships, mergers and acquisitions, have been the most dominating strategies adopted by the major players from 2018 to 2021, which helped them strengthen their offerings and broaden their customer base.
Atos was formed from the merger of two France-based IT services companies in 1997—Axime and Sligos—and is now headquartered in Bezons, France. The company is one of the leaders in digital services, operating in 72 countries, with 105,000 employees as of 2020. The company’s expertise lies in business and platform solutions, infrastructure and data management, cloud and enterprise software, transactional and payment services, big data and security, and communication software and platforms. Digital workplace has been a strategic focus for the company and an important pillar in the digital transformation area. Its managed workplace services focus on intelligent automation, omnichannel support, on-site support, and measurable employee experience. Atos continues to leverage analytics, acquisitions, and partner offerings in its services portfolio. Atos Digital Workplace helps customers in providing an agile, secure, and affordable digital workplace, helping employees thrive.
IBM has been an established player and a globally renowned vendor for providing dedicated hardware, software, and related services to major enterprises globally. IBM operates in major business segments comprising Global Technology Services (GTS), Global Business Services (GBS), Global Systems and Technology, Global Financing, and Software. IBM’s workplace services deliver a wide range of services that consist of mobility services and end-user services, which support cloud-based services and tools. In the digital workplace market, IBM offers its digital workplace services through Watson, which helps the service desk with analytics, virtualization, and storefront support. IBM’s digital workplace services help in enhancing enterprise mobility. With its new and innovative technologies, IBM enables its customer to build a better digital workplace by providing personalized customer interactions and a multi-device, collaborative environment. IBM majorly offers two different types of workplace services, including workplace virtualization services and workplace support services with Watson. The company serves a customer base present around the world in the Americas, APAC, Europe, and MEA. The company faces competition from companies like Atos, Accenture, and Wipro in the digital workplace market.
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