New York – February 24, 2025 – As New York Fashion Week once again sets the global fashion world ablaze, an avant-garde spectacle takes center stage in the heart of the city’s creative whirlwind. Drifted Echoes, an official FWO schedule event, brings together a lineup of celebrity-favorite designer brands, redefining contemporary luxury, exquisite craftsmanship, and artistic expression through an innovative lens.
For this season, Drifted Echoes captivated audiences with an immersive runway show and an exclusive pop-up space, becoming a focal point of New York Fashion Week. Curated by INCHILL SHOWROOM, this invite-only event attracted top global fashion influencers, designers, stylists, and industry leaders.A star-studded guest list further amplified the show’s worldwide impact, featuring Lua, Joe Mele, Maryann Aksenov, and Megha Bajaj, each with millions of social media followers, extending the event’s reach across global digital platforms. Additionally, influential industry decision-makers were in attendance, engaging in discussions on the future of fashion and championing the rise oavant-garde design.
The show featured an impressive selection of cutting-edge designer brands adored by celebrities, including Koi Footwear, the UK-based cult footwear brand with 400K Instagram followers; Camey Liu, a high-end womenswear label highly praised by international fashion magazines; Psylos1, a Canadian menswear streetwear brand boasting an annual GMV of over $20 million; Aimme Sparrow, a go-to designer brand beloved by countless Chinese celebrities; and Ziwu Artemis, an haute couture label recognized with prestigious national awards in the UK. With their unique design philosophies and exceptional craftsmanship, these brands are at the forefront of the global fashion scene.
CAMEY LIU: Sculpting Dreams in Couture
A Parsons-trained designer with a signature approach to futuristic romanticism, Camey Liu’s work is a delicate interplay between tradition and fantasy. Known for her custom designs gracing magazine covers and celebrity wardrobes, Liu’s pieces evoke ethereal elegance through crystallized organza and intricately beaded French lace. This season, she unveils Śankha, a capsule collection inspired by the Tridacna shell—a symbol of purity and cultural continuity across Eastern and Western traditions. Expect garments that capture the ocean’s timeless beauty, sculpted into silhouettes that transcend eras.
ZIWU ARTEMIS: Illuminating the Runway
With luminescent crystal corsets and avant-garde craftsmanship, ZIWU ARTEMIS takes haute couture into the future. Chief designer Ding Yu merges sustainability with luxury, utilizing eco-friendly resins and silicone composites to craft breathtaking sculptural masterpieces. The Luminous Reverie collection, debuting at the pop-up, showcases celestial gowns and radiant accessories, each a fusion of light, movement, and elegance. Worn by global icons like BLACKPINK’s Lisa and Eileen Gu, ZIWU ARTEMIS is quickly establishing itself as a force in contemporary couture.
PSYLOS1: Bringing Global Trendsetting Designers Together
Founded in 2022 and headquartered in Toronto, PSYLOS1 is more than just a fashion e-commerce platform; it is a bridge for emerging designers to enter the international market. Recognized by Forbes China as an outstanding global fashion community, PSYLOS1 empowers brands through strategic partnerships, digital innovation, and cultural storytelling. As an important partner of Inchill Showroom, PSYLOS1 brings diverse talents to the forefront, ensuring that cutting-edge design narratives resonate beyond borders.
AIMME SPARROW: Italian Craftsmanship Meets Global Edge
Born in Florence and rooted in the Renaissance spirit of artistry, Aimme Sparrow is a rising force in high-end fashion with a modern, rebellious twist. Designer Aimme, alongside her dynamic team—including graffiti artist Rula—blends fine craftsmanship with contemporary street culture. The brand’s designs, favored by stars like Angelababy and Zhao Lusi, merge bold individuality with timeless elegance. By continuously evolving with artistic collaborations and digital storytelling, Aimme Sparrow crafts garments that embody a new wave of sartorial expression.
KOI FOOTWEAR: Bold, Fearless, and Rooted in Manchester’s Rebellious Spirit
Koi Footwear redefines statement footwear with bold and unconventional designs. Loved by celebrities worldwide, including Blackpink, Halsey, and Esther Yu, the brand has also collaborated with Melanie Martinez, Twilight, Playboy, and other iconic figures and IPs. With a dedicated global following, Koi Footwear continues to disrupt the mainstream footwear market with fearless creativity and unapologetic individuality.
MINIMANI: Art at Your Fingertips
Bringing the power of wearable art to fingertips, Minimani redefines nail fashion through self-expression and therapeutic design. Founded in 2024, the brand transforms press-on nails into micro-canvases inspired by Y2K nostalgia, celestial lights, and modern color theory. With a focus on sustainability, Minimani’s reusable designs offer a fusion of fashion and eco-conscious craftsmanship, making everyday beauty both effortless and expressive.
TORNADOSONG: The Art of Light and Structure
Blurring the lines between jewelry, technology, and armor, TORNADOSONG — founded by visionary designer Song in London — brings a new dimension to fashion accessories. This season’s collection explores bio-structural philosophy and futuristic material experimentation, integrating 3D printing with transparent resins and metallic accents. Inspired by sacred weaponry and the fragility of insect exoskeletons, each piece reflects both strength and transcendence. From the brand’s iconic God’s Sword Necklace to ethereal armor-like accessories, TORNADOSONG redefines the language of adornment.
Flower Knows Brings Fairy-Tale Magic to the U.S. Beauty Market
Emerging as a rising star in the beauty industry, Flower Knows is making a striking entrance into the U.S. market, enchanting consumers with its whimsical aesthetic and high-quality formulations. As the official makeup sponsor of the Drifted Echoes runway show, the brand has seamlessly blended artistry with cosmetics, captivating beauty enthusiasts nationwide.
With its fairy-tale-inspired packaging and romantic designs, Flower Knows has cultivated a loyal following, leveraging the power of Instagram and TikTok to amplify its presence. Through strategic collaborations with influencers and beauty bloggers, the brand has transformed into a social media sensation, drawing widespread acclaim for its dreamy, artistic approach to makeup.
Balancing creativity, affordability, and individuality, Flower Knows is redefining beauty for a new generation—one that embraces self-expression and storytelling through cosmetics. As it continues to carve out a distinct identity in the competitive beauty landscape, the brand is poised to become a leading force in the industry.
Drawing Cabaret Couture: The Art Behind the Fashion
This exclusive runway show was elevated by Drawing Cabaret Couture, featuring five distinguished artists—Cecilia Lehar, Tina Tang, Stella Hankins, Anita Rundles, and Karen Yan—who live-sketching the event in real-time. With unique artistic perspectives, they captured the elegance of the runway and the spirit of the guests, translating them into vibrant lines and colors. Their works not only immortalized the transient allure of the runway but reinterpreted fashion’s energy and tension through art, adding depth and poetic resonance to the visual spectacle.
An internationally acclaimed collective, Drawing Cabaret Couture blends art and performance with immersive experiences. Known for collaborating with top designers, brands, and artists worldwide, they continue to redefine performance art while leading the charge in contemporary culture.
A Convergence of Art, Technology, and Culture
Drifted Echoes is not just a fashion show—it’s an experience that celebrates the intersections of heritage, modernity, and imagination. As designers challenge conventional forms and redefine luxury, this showcase serves as a testament to fashion’s limitless possibilities.
While New York Fashion Week commands global attention, Drifted Echoes stands as an independent voice—an incubator of next-generation creativity that reverberates through the industry. Prepare to witness fashion’s future unfold.
Producer: Inchill Showroom @inchillshowroom
Show Director: Xavier Walker, Jiayu Shu
Music Director and DJ: Tonglin Xu
Casting Director: Xavier Walker
Photographer: Agen Xin, Bella Du, Chang Niu, Jane Yu, Ke Huang, Minghan Wang, Shengsheng Zhou, Tina Yang, Yingxue Tang, Ziyang Wang
Director of Photography: Flora Feng
1st Assistant Camera: Sherry Song
2nd Assistant Camera: Liesel Jin
Generate Operator: Carol Xie
Make up and hair artist: Bonnie Zhou, Claire, Coco He, Emily, Lucy Yu, Savannah, Scarlett, Xingyi Liu, Xin Gu, Yaxi Luo, Ziyan Bai
Media Contact
Company Name: INCHILL SHOWROOM
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Country: United States
Website: www.inchill.net