The global electric face cleanser market size is expected to reach USD 10.0 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.4% over the forecast period. The market is expected to witness significant growth due to increase in awareness related to skin health and beauty products.
Commercial electric face cleanser occupied the largest market share in 2018 owing to increasing number of people opting for salon-based beauty treatments. The geriatric population is more prone to problems like skin ageing, wrinkles, and skin elasticity, which has resulted in increasing preference for salon-based treatments. Major salons have been observed using latest machinery and devices to provide skin care treatments to their customers. This is expected to increase the consumption of electric face cleansers in salons and spas. In addition, manufacturers are forming contractual alliances with branded and local salon brands to boost product sales. Personal electric face cleansers are expected to witness the fastest growth during the forecast period due to increase in consumption of at-home beauty devices. Benefits such as ease-of-use and cost effectiveness are anticipated to increase the demand for the product for personal use. This is expected to fuel overall market growth from 2019 to 2025. Electric face cleansers were majorly sold via offline channels in 2018. However, due to growth of e-commerce and digital marketing, online sales are expected to boost from 2019 to 2025. Moreover, rise in direct-to-consumer businesses like Nykaa and Purplle is expected to boost the sales via online channels during the forecast period. The online sales are also driven by websites of major manufacturers like Pixnor and L’Oreal. This is expected to increase online sales over the forecast period.
In 2018, North America held a major share in the electric face cleansers market due to the presence of the major players as well as high awareness about beauty devices among the population. In addition, there has been a rise in skin allergy occurrences among the population due to prolonged exposure to sun and UV radiations. This is expected to boost the skincare market growth in the next few years, which will propel the demand for electric face cleansers. Asia Pacific is the fastest growing region in this market. Major factors contributing to the robust growth are increase in disposable income due to rapid urbanization, major players penetrating the market, and growth of the electric appliances market. Countries like China and India are the major consumers of cosmetic products all over the world. This is anticipated to drive the market for electric cleansers in the projected period.
Electric Face Cleanser Market Report Highlights
• By end use, the personal segment in electric face cleansers market is expected to ascend at a CAGR of 6.1% over the forecast period owing to increasing use of at-home beauty devices
• L’Oréal acquired Clarisonic, a market leader in sonic skin care devices and technology. This acquisition expanded L’Oréal’s brand portfolio and enabled the company to enter into the skin care device market
• Pixnor launched a 7-in-1 electric face cleanser to increase its product offering. This face cleanser comes with 7 different types of brushes. These brushes serve different cleansing purposes such as cleaning, massaging, and exfoliation
• In May 2016, Foreo launched its Luna electric facial cleanser. It is very small in size and easily fits into a purse or travel kit. This strategy was employed by Foreo to improve its product offering.
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Electric Face Cleanser Market Segmentation
Grand View Research has segmented the global electric face cleansers market on the basis of end use, distribution channel, and region:
Electric Face Cleanser End Use Outlook (Revenue, USD Million, 2015 – 2025)
• Personal
• Commercial
Electric Face Cleanser Distribution Channel Outlook (Revenue, USD Million, 2015 – 2025)
• Online
• Offline
Electric Face Cleanser Regional Outlook (Revenue, USD Million, 2015 – 2025)
• North America
• The U.S.
• Europe
• Germany
• U.K.
• Asia Pacific
• China
• Japan
• Central & South America
• Brazil
• Middle East & Africa
• Saudi Arabia
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