Market Highlights
Globally, the email marketing market is expected to have significant growth over the forecast period. The growth of the market can be attributed to the increasing digitalization across the globe, growing number of internet users, and increasing trend of digital marketing. The email marketing software tools enable enterprises to reach their existing as well as potential customers with right advertisement, in the right way, and at the right time, enabling enterprises to build a strong relationship with their customers. Being the most preferred platform for digital marketing, email marketing is expected to grow with significant rate in the upcoming years. However, budget constraints and lack of awareness, particularly among small and medium-sized enterprises (SMEs) in developing economies, is expected to hinder growth of the global email marketing market.
In this study on global email marketing market, the market is segmented based on component, organization size, industry vertical, and region/country. By component, the market is segmented into solutions and services. By deployment mode, the market is segmented into cloud and on-premises. Based on organization size, the market is segmented into large enterprises, medium-sized enterprises, and small enterprises.
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On the basis of industry vertical, the market is segmented into retail & consumer goods, travel & hospitality, food & beverages, education, transportation & logistics, media & entertainment, BFSI, IT & telecom, and others. Finally, by region, the market is segmented into North America, Europe, Asia-Pacific and the rest of the world. North America is further segmented into the US, Canada, and Mexico; Europe into Germany, France, the UK, and the rest of Europe; Asia-Pacific into China, India, Japan, and the rest of Asia-Pacific; and the rest of the world into Middle-East & Africa, and Latin America.
Key Players:
The prominent players in Email Marketing Market are GetResponse (Poland), Zoho Campaigns (India), Campaign Monitor (US), HubSpot, Inc. (US), Klaviyo (US), ActiveCampaign, LLC (US), Salesforce.com, inc. (US), SendinBlue (France), Adobe (US), Kevy (US), Pinpointe On-Demand, Inc. (US), AWeber Communications (US), Constant Contact, Inc. (US), Mailjet inc. (France), and Ontraport (US).
Regional Analysis
The global market for global email marketing is estimated to grow at a significant rate during the forecast period from 2018 to 2023. The geographical analysis of the market is studied for North America, Europe, Asia-Pacific, and the rest of the world.
North America is presumed to have the largest market share in the global email marketing market. The US, Canada, and Mexico are the leading countries in the region. The growth is attributed to the presence of large number of enterprises and a high degree of digitalization in the region. Asia-Pacific is anticipated to be the fastest growing region in the global email marketing market over the forecast period. Rapidly increasing number of enterprises and rising adoption of digital marketing solutions in the region are the key driving factors for the adoption of email marketing solutions in the region. For the regional enterprises, email marketing is one of the key platforms to promote their product and service offerings as they understand the fact that Asia-Pacific has the presence of largest population of email users.
Market Segmentation:
The global email marketing market is segmented based on component, organization size, deployment mode, industry vertical, and region/country.
- By component, the market is segmented into solutions and services.
- By deployment mode, the market is segmented into cloud and on-premises.
- By organization size, the market is segmented into large enterprises, medium-sized enterprises, and small enterprises.
- By industry vertical, the market is segmented into retail & consumer goods, travel & hospitality, food & beverages, education, transportation & logistics, media & entertainment, BFSI, IT & telecom, and others.
- By region, the market is segmented into North America, Europe, Asia-Pacific and the rest of the world.
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Intended Audience
- Email marketing solution vendors
- Digital marketing solution vendors
- Independent Software Vendors
- IT System Integrators
- Cloud service providers
- IT Professional Service Providers
- IT Managed Service Providers
- Government Organizations
- Enterprises
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