Description:-
Eye makeup products are one of the popular cosmetic products among consumers. Frequently changing fashion trends and desire to enhance the appearance among consumers are expected to boost the overall eyeliner market. In addition to this, growth in per capita disposable income has led to a change in consumer spending behavior. Consumer inclination towards the adoption of a modern lifestyle and new trends encourages them to spend on quality beauty and cosmetic products. Also, players launching new and innovative eyeliner products, with different varieties, style, color, and form is considered to be one of the significant factors for the rising growth of the eyeliner market at a global level.
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The key players in the market are investing heavily on product development and adopting aggressive marketing strategies and promotion campaigns to capture a wide consumer base. For instance, in June 2018, Fenty Beauty, the brand of Kendo Holdings, Inc. launched a liquid eyeliner under the brand name “Flyliner.” Moreover, the growth of the organized retail sector is assisting in the easy availability of the product, which is supporting the growth of the global eyeliner market.
Regional Analysis
The global eyeliner market has been segmented, by region, into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. Europe dominated the global eyeliner market in 2017. The European market is projected to reach USD 2,623.9 million by the end of 2028. Cosmetics play an important role in enhancing one’s beauty and physical appearance. Improvements in the current lifestyles of individuals are anticipated to drive the sales of cosmetics in the near future. In Europe, Germany and the UK are expected to contribute greatly to the market growth. The eyeliner market in Asia-Pacific is projected to register the highest CAGR of 5.77% during the forecast period. Product promotions through e-commerce have the potential to create awareness and increase sales. E-commerce also acts as a strong distribution channel in the region. In addition, key manufacturers of eyeliner are targeting the market in Asia-Pacific. The North American accounted for 21.41% of the market share in 2017 and is projected to register a moderate growth rate during the forecast period.
Segmental Analysis
The global eyeliner market has been segmented, on the basis of type, into liquid, gel/cream, kohl, and others. In 2017, the liquid eyeliner segment accounted for the major market share of the global eyeliner market and is projected to reach USD 3,495.5 million by the end of 2028. However, the gel/cream segment is projected to register the highest CAGR of 5.58% during the review period.
On the basis of end user, the global eyeliner market has been divided into women and men. In 2017, the women segment accounted for the maximum market share and is projected to reach USD 8,831.4 million by the end of 2028.
The global eyeliner market has also been categorized, on the basis of distribution channel, as store-based and non-store-based. The store-based segment is expected to be the larger market while the non-store-based segment is projected to be the faster-growing market at a higher CAGR of 6.03% during the assessment period.
Key Players
The leading market players in the global eyeliner market are L’Oréal S.A. (France), The Estée Lauder Companies Inc. (US), Revlon, Inc. (US), Christian Dior SE (France), Shiseido Co., Ltd (Japan), Amorepacific Corporation (South Korea), Chanel S.A. (France), Jordana Cosmetics Corporation (US), Sisley Paris (France), Kao Corporation (Japan), Markwins International Corp (US), LG Household & Health Care Ltd (South Korea), Mary Kay Inc (US), Marie Dalgar (China), Kazi Lan Carslan (China), Flamingo Beauty Supply (US), and Iredale Mineral Cosmetics, Ltd (US).
Target Audience
• Cosmetics and personal care manufacturers
• Eyeliner manufacturers
• Raw material suppliers
• Retailers and wholesalers
• E-commerce companies
• Traders, importers, and exporters
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Table Of Content – Major key Points
1 Executive Summary
2 Market Introduction
3 Research Methodology
4 Market Dynamics
5 Market Factor Analysis
6 Global Eyeliner Market, by Type
7 Global Eyeliner Market, by End User
8 Global Eyeliner Market, by Distribution Channel
9 Global Eyeliner Market, by Region
10 Competitive Landscape
11 Company Profiles
Continued……
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