The global food colors market is projected to reach USD 6.0 billion by 2028 from USD 4.6 billion in 2023, at a CAGR of 5.4% during the forecast. The increase in intake of processed food and beverages has motivated manufacturers into using attractive colors on their products to make them visually appealing enough to entice more customers and, thus, drive the demand for food colors globally. Additionally, the shift from artificial to natural coloring derived from fruits, vegetables, and spices is a growing trend in the food colors industry. Food coloring is another tool that enterprises use to differentiate their products in a crowded food and beverage industry where aesthetic visuals could impact in sales. Globalization of culinary trends requires authentic and varied food coloring.
Food Colors Market Drivers: Need to enhance product appeal among manufacturers
The need to enhance product appeal has become a key driving factor in the food colors market. With the popularity of social media sites like YouTube and Instagram, product differentiation is greatly influenced by aesthetics. Color is a vital tool for manufacturers as visually appealing products attract ever more consumers. Similarly, vibrant and colorful foods also excite children and promote eating. A study conducted by the International Food Information Council (IFIC) found that 64% of consumers give appearance a high priority when making purchases. In order to meet consumer expectations and differentiate themselves in a crowded market, manufacturers are driven to innovate with food colors due to the emphasis placed on visual appeal.
Natural Food Colors Lead the Market with the Highest Share and Fastest Growth Among Food Color Segments
Food colors market is dominated by the natural food colors. This growth is driven by rising consumer demand for organic as well as clean label products. Increasing health consciousness and concerns about synthetic dyes, which can cause allergic reactions, have further fueled this trend. The segment’s growth is further propelled by advancements in biotechnology. For instance, DSM Venturing (Netherlands) led Phytolon, an Israeli startup focused on natural food colouring, to secure USD 14.5 million in Series A funding in July 2022. Precision fermentation is being used by Phytolon to create natural colorants, which could lead to scalable production and commercialization. Their technology aims to replace traditional agriculture-based methods with more sustainable practices, meeting the high demand for natural colors in markets such as the US and Europe.
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Plants and Animals: The Leading and Fastest-Growing Source Segment in the Market During the Study Period.
The market for food colors is dominated by the plants & animals source, which is also expected to grow at the fastest rate as consumer demand for natural and clean-label products rises. Food manufacturers are searching for natural substitutes for synthetic dyes as consumers are becoming more cautious about their health. Animal-based colors such as carmine and plant-based colors like those derived from fruits, vegetables, and spices are becoming more and more popular due to their natural, vibrant colors and environmental friendliness. These alternatives are perceived as safer and more sustainable, driving market expansion and higher growth compared to mineral, chemical, and microorganism-based colors.
Europe leads in market share and emerges as the fastest-growing region for food colors.
Among the regions, Europe dominates the food colors market. The dynamic and diverse food and beverage industry in Europe is the primary reason for the high demand for food colors in the region. According to Eurostat, there were 291,000 food and beverage processing businesses in the EU in 2020, with 4.6 million employees and a GDP of USD 258.8 billion. Furthermore, in 2021, the average expenditure made by EU citizens on food, beverages, and catering services was USD 4101.6. This significant consumer spending suggests a high demand for processed food and beverages, which in turn supports the market for food colors. The region’s inclination for natural food coloring and its stringent laws both support the market’s expansion.
Top Food Colors Manufacturers:
The key players in the food colors market include ADM (US), International Flavors & Fragrances, Inc. (US), Sensient Technologies Corporation (US), DSM (Netherlands), Dohler Group (Germany), LycoRed (Israel), and Kalsec Inc. (US). These market participants are emphasizing the expansion of their footprint via acquisitions and new product launches. They maintain a robust presence in North America, Asia Pacific, Europe, South America, and RoW, and they are supported by manufacturing facilities and well-established distribution networks spanning these regions.
Koninklijke DSM N.V. is a Dutch multinational company primarily engaged in the production of health & nutritional products and sustainable living solutions. The company is majorly involved in the manufacturing of nutritional & pharmaceutical ingredients, biomedical materials, thermoplastics, resins, and industrial chemicals. The company has three major business segments—nutrition, materials, and innovation centers. The company’s food colors cater to different end-use applications for food products such as dairy, bakery, fruit juice, beer, wine, and savory. The company’s subsidiaries include Fortitech, Inc. (US), Microbia, Inc. (US), DSM Food Specialties B.V. (Netherlands), Aland (Jiangsu) Nutraceutical Co., Ltd. (China), DSM Nutritional Products AG (Switzerland), DSM Dyneema LLC (US), DSM India Private Limited (India), and Ocean Nutrition Canada (Canada). Its products focus on global products and local solutions. DSM is present across 55 countries and has a strong supply chain of 38,000 suppliers. In June 2022, DSM announced its merger with Firmenich (Denmark). Firmenich is among the major leaders in fragrance and flavors. This merger will help the company to strengthen its market position in the nutrition, wellness, and beauty space.
International Flavors & Fragrances (IFF) is primarily engaged in the production and distribution of flavors and fragrances for food, beverage, personal care, and household products. The company offers a range of customized flavor modifiers to help food manufacturers enhance the sweetness, reduce salt, enrich umami, block bitterness, mask off-notes, and augment the mouthfeel for their food & beverage products. It is located in 37 countries and serves in 162 countries in North America, Latin America, Europe, Africa, the Middle East, and Greater Asia. It operates through its subsidiaries such as International Flavors & Fragrances Ltd. (China), International Flavors & Fragrances I.F.F. Ltd. (UK), International Flavors & Fragrances I.F.F. A.G. (Switzerland), International Flavors & Fragrances Ltd. (Hong Kong), International Flavors & Fragrances Ltd. (Japan), International Flavors & Fragrances Pty. Ltd. (Australia), and International Flavors & Fragrances Sp.z.o.o. (Poland). The key competitors of this company are Givaudan (Switzerland), Symrise (Germany), and Firmenich (Switzerland). In 2021, IFF completed its merger with Dupont’s Nutrition & Biosciences, creating global ingredients and solutions leaders serving food & beverage, home & personal care, and health & wellness end markets. DuPont Nutrition & Biosciences (Denmark), now known as IFF, is a subsidiary of DuPont and it operates under 4 business segments: nourish, health & biosciences, scent, and pharma solutions.
Food Colors Industry Developments:
In July 2024, International Flavors & Fragrances Inc. (US) announced the expansion of its Shanghai Hongqiao Airport Business Park facility, creating the “Shanghai Creative Center.” This 16,000-square-meter site, International Flavors & Fragrances Inc.’s largest in Asia, aimed to enhance innovation across its portfolios.
In October 2022, Sensient Technologies Corporation (US) acquired Endemix Dogal Maddeler A.S., a Turkish natural colors and extracts company. This acquisition enhanced Sensient’s vertical integration and expanded its extraction and refining capabilities. It strengthened Sensient’s natural color portfolio and improved its access to key botanical sources, bolstering its position in the food colors market and supporting the growing demand for natural and healthier products.
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