FreeCast and Rural Media Group are announcing a partnership to allow FreeCast to distribute RFD-TV and the Cowboy Channel via its SmartGuide platform. FreeCast’s SmartGuide is the platform that powers its flagship SelectTV streaming and aggregation service, and other co-branded services. With this agreement, these channels are now offered to millions of new viewers across the country via SelectTV. 

RFD-TV is the nation’s first 24-hour network dedicated exclusively to the issues, concerns, and interests of rural Americans. The channel’s content includes news, entertainment, country music, and lifestyle programming. The Cowboy Channel is the official network of ProRodeo and the first 24-hour television network totally dedicated to western sports and the western lifestyle.

FreeCast’s Executive Vice President of Digital Content and Channel Distribution, Tracy West, talked about the company’s role in delivering television to underserved markets. “Americans in general complain about the lack of TV provider competition. In rural and remote areas especially, telcos have a hard time providing that service economically. All SelectTV needs is bandwidth to deliver a quality, competitive TV package. With SelectTV, users don’t have to choose between specialized content and the mainstream big networks.”

“We are pleased to be partnering with FreeCast to expand distribution of RFD-TV and Cowboy Channel and bring more rural focused programming to television viewers in Heartland America,” said David Guinan, Chief Digital Officer of Rural Media Group, Inc.

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