Fresh Pet Food Market size was valued at around USD 10.8 billion in 2022 and is expected to rise from USD 11.9 billion in 2023 to reach a value of USD 25.5 Billion by 2031, at a CAGR of 10% over the forecast period (2024–2031).
The Global Fresh Pet Food market has witnessed a transformational shift in the last few years since pet owners prefer less processed and more fresh food for their pet companions. Animals can easily digest fresh pet food as compared to foods containing processed ingredients, which make them feel full for a long time and ultimately allow them to maintain a healthy weight.
The millennials and the adults are the major drivers of fresh pet food since they prefer fresh foods and consumables that are less processed, following the trend for their companion animals as well. Hence, for their pets, they are increasingly preferring foods that increase their nutrition and overall well-being. With the growing trend of human health, pet food makers are also increasingly launching nutritious food products for pets in the form of treats, supplements, or foods. The top trends that are at present driving the pet food market include wellness/health and humanization. This has considerably increased the promotion of food products that include a wide range of functional advantages. These include weight management, dental health, and life-stage-specific advantages.
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Addition of High-Proteins and Vegetables and Fruits in Pet Diet to Propel the Market
The pet food makers worldwide have more potential to attract a wider range of pet owner population by adding best nutrition and ingredients in pet food products. They are currently, majorly focusing on healthy aging, proper weight management, and more calmness like pets. Hence, such continued efforts by the pet food manufacturing companies are projected to accompany the new entrants and create more potential for supplying improved ingredients. For a balanced diet, pet food makers add less processed whole ingredients and avoid artificial additives or preservatives. Hence, such pet foods can offer a more balanced and complete diet than the traditionally supplied food products. Companies are making efforts to include high-quality protein like chicken, beef, turkey, fish, or lamb. These types of protein foods will offer the vital amino acids that the pet animals need to repair and build tissues, preserve muscle mass, and support better immune function. Also, fresh pet foods today contain a wide range of vegetables and fruits like carrots, spinach, apples, blueberries, and sweet potatoes. These ingredients have a good amount of antioxidants, minerals, and vitamins, supporting the pet’s eye health, protecting against damage to cells, and inflammation. Foods today also include healthy fats, like the ones present in fish, since they are beneficial in supporting healthy skin and the brain.
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- In February 2023, Mars Petcare firm, belonging to Mars, Incorporated, announced the acquisition of Champion Petfoods. The pioneer, Champion Petfoods is a great partner to Mars Petcare. The acquisition complements its global portfolio in pet nutrition, food products and health essentials.
- In August 2022, Wellness Pet Company, a producer of premium natural treats and foods for cats and dogs revealed its recent work in the nutritional category at SuperZoo. The new offering emphasizes balanced and complete nutrition as these foods are specially produced to deliver optimal health benefits, selected with healthy ingredients for freshness, and then frozen to deliver nutrients.
- In March 2024, PetPlate, a fresh dog food firm, announced a distribution expansion into above 700 PetSmart stores all over the United States. With this association, PetPlate with PetSmart, is hoping to introduce the growth of fresh pet food to the brick-and-mortar network.
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As humanization is already an attractive innovation in the fresh pet food market, the trend has just started. Just like consumers are more inclined toward healthy food products and consumables, they are also preferring the same for their pet companions for their better digestion and overall health. Owners are willing to spend more on the nutrition of their pets and feed them the heathiest options available in the market. The trend will also strengthen animal-human bond, similar to the parent child bond.
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