Frozen Foods Market Industry Analysis, Growth Opportunities, Trends, Leading Players, and Revenue Forecast – 2028

Frozen Foods Market Industry Analysis, Growth Opportunities, Trends, Leading Players, and Revenue Forecast - 2028
MarketsandMarkets™
Frozen Foods Market by Product (Fruits & Vegetables, Dairy Products, Bakery Products, Meat and seafood Products, Plant-Based Protein, Convenience Food and ready Meals, Pet Food), Consumption, Type, Distribution Channel Region – Global Forecast to 2028

The frozen foods market is estimated at USD 284.2 billion in 2023; it is projected to grow at a CAGR of 5.1% to reach USD 363.7 billion by 2028. The changing consumer lifestyles and busier schedules have increased the demand for convenient meal options, and frozen foods provide a quick and easy solution. Advancements in freezing and packaging technologies have improved the quality and shelf life of frozen products, making them more appealing to consumers. Additionally, concerns about food waste and the desire for longer-lasting food items have contributed to the popularity of frozen foods. The expanding variety of healthier frozen options, such as fruits, vegetables, and organic products, aligns with the growing emphasis on health and wellness, further driving the growth of the frozen food market.

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What are frozen foods?

Frozen foods are items that have been preserved by freezing them at very low temperatures to prolong their shelf life. This process involves lowering the temperature of the food to freeze the water content, preventing the growth of microorganisms that cause food spoilage. Frozen foods can include fruits, vegetables, meats, seafood, prepared meals, and more. They’re convenient because they can be stored for extended periods without spoiling and are often quick and easy to prepare.

Frozen Foods Market Growth Drivers:

The frozen foods market has seen substantial growth due to several key drivers:

1. Convenience: Busy lifestyles and a demand for quick meal solutions have boosted the popularity of frozen foods. They offer convenience by reducing prep time and allowing consumers to have ready-to-eat or easy-to-prepare meals.

2. Extended Shelf Life: Freezing technology helps preserve food for longer periods without compromising quality. This longer shelf life reduces food waste, appealing to environmentally conscious consumers.

3. Variety and Innovation: The market continually introduces new frozen food options, including healthier alternatives, international cuisines, and gourmet selections. This variety caters to diverse tastes and dietary preferences.

4. Improved Freezing Techniques: Advancements in freezing techniques have enhanced the quality and taste of frozen foods, making them closer to fresh alternatives.

5. Health and Nutrition: Growing awareness of nutritional value has led to the development of healthier frozen food options. Brands are focusing on using natural ingredients, reducing additives, and offering organic or preservative-free choices.

6. E-commerce and Distribution: Online shopping and improved distribution networks have made frozen foods more accessible. Consumers can now easily purchase a wide range of frozen products from various retailers and have them delivered conveniently.

7. Globalization: The availability of a diverse range of cuisines from around the world in frozen form has expanded consumer choices and attracted those seeking international flavors.

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Europe Holds the Largest Share of the Frozen Foods Market

Europe is a major hub for frozen vegetable consumption, driven by busy lifestyles and a growing demand for affordable, nutritious, and convenient food options. Rising incomes and changing dietary preferences are propelling this market, with consumers shifting towards plant-based diets. Key opportunities for vegetable suppliers are found in countries like Germany, France, Belgium, Italy, and the Netherlands. Public awareness of the superior nutritional value of frozen vegetables over fresh and refrigerated ones is boosting demand, especially among younger generations.

According to the European Ministry of Foreign affairs, in  2021, Europe imported €3 billion worth of frozen vegetables, totaling 2.8 million tonnes, with 91% coming from within Europe and only 9% from developing nations. Europe’s status as a major global frozen vegetable producer drives this predominantly internal trade. Germany, with a 20% market share, leads European imports, followed by France (18%) and Belgium (14%). These countries, particularly Germany and France, are crucial focus markets. Belgium, while a major producer and exporter, sources certain vegetable varieties from other nations. Italy, the Netherlands, Spain, and Sweden also rank among the top European markets.

Frozen Foods Market Leading Players:

Major manufacturers in this market are based in Europe, North America, and Asia Pacific. General Mills Inc. (US), Conagra Brands, Inc. (US), GRUPO BIMBO (Mexico City), Nestle (Switzerland), Unilever (UK), Kellogg Co. (US), McCain Foods Limited (Canada), and The Kraft Heinz Company (US) are among a few leading players operating in the frozen food market. These players have adopted various growth strategies to strengthen acquisitions and new product development activities to further expand their frozen food market presence.

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Recent Developments:

1. In April 2023, Nestlé and the private equity firm PAI Partners came to an agreement to establish a joint venture focused on Nestlé’s frozen pizza business in Europe. This move aimed to create a specialized player in a highly competitive and constantly evolving market segment. In this joint venture, Nestlé would maintain a minority stake, ensuring equal voting rights in partnership with PAI Partners.

2. In March 2023, McCain Foods, the global leader in frozen potato products manufacturing, made a significant announcement of a substantial investment totaling USD 438.4 million. This investment is directed towards the expansion and doubling in size of its potato processing plant located in Coaldale, Alberta. This strategic move is expected to foster continued growth for the company, strengthening its ability to cater to key markets.

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