GCC Processed Meat Market size is estimated at $6.8 billion in 2020, projected to grow at a CAGR of 5.3% during the forecast period 2021-2026. Processed meats are similar to fresh meat that has been preserved by being salted, dried, smoked, or fermented. Since, processed meats are cooked, it decreases the number of microorganisms and extends the shelf life. The global demand for processed meat is being driven by rising meat consumption among the population. Changing lifestyle of people and increased consumption of processed food and increasing awareness on benefit of consuming animal protein rich diet are the major factors driving the growth of the GCC Processed Meat Industry. Increasing investments in tourism and changes in meat preservation techniques will further enhance the overall market demand of processed meat in the GCC region during the forecast period. Besides this, the growing number of strategies adopted by key players such as partnership, acquisition and collaboration to expand their presence and innovation in processed meat technology to gain the market traction is set to drive the GCC Processed Meat industry.
GCC Processed Meat Market Segment Analysis – By Meat Type:
Based on Meat Type, Poultry Segment accounted for the largest revenue market share in 2020. The consumption of poultry in Saudi Arabia is increasing in general. Nuggets, burgers, hot dogs and Salami are popular choices for lunch among the rising youth population. They’re easy to keep and prepare when in urgent basis. This segment’s rise can be linked to the availability of many varieties of chicken products as well as consumers’ preference for white meat over red meat. The GCC countries are developing new poultry farms in order to achieve maximum meat output self-sufficiency. Since, some GCC nations have prioritized expanding chicken production to meet future increased chicken consumption, overall broiler output is likely to increase. Chicken meat consumption in Saudi Arabia was 1.33 million MT in 2019, according to a report issued by the United States Department of Agriculture (USDA) driving the GCC Processed Meat Industry. Mutton/Lamb segment is anticipated to grow with the fastest CAGR of 5.8% in the forecast period 2021-2026 attributed to the change in consumption pattern and the increased demand of various mutton made dishes, are expected to drive segment growth.
GCC Processed Meat Market Segment Analysis – By Distribution Channel:
Based on Distribution Channel, Hypermarket/Supermarket accounted for the largest revenue market share in 2020 owing to the abundance of supermarkets and hypermarkets in this area. In the United Arab Emirates (UAE), for instance, supermarkets and hypermarkets had the most retail chained outlets in the foodservice industry in 2018, with 474 outlets. The expanding millennial population and people’s high income levels are both contributing to the expansion of this market. Processed meat businesses have begun aggressively marketing their packaged meats to supermarkets and hypermarkets in order to improve availability driving the GCC Processed Meat Industry. Convenience Stores is projected to witness the fastest CAGR of 5.6% during the forecast period 2021-2026. These convenience items are gaining significant favour among working professionals with busy schedules and hectic lifestyles, owing to rising disposable income levels and evolving dietary habits of the public. Consumers are flocking to a surprising new breakfast, lunch, and dinner destination as they seek work-life balance and pre-packaged meals that need little or no cooking preparation. Several businesses are increasingly substituting natural preservatives for synthetic preservatives and sourcing meat from organic-certified farms in an effort to maintain the authenticity of meat products, which is driving segment growth.
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GCC Processed Meat Market Segment Analysis – By Country:
Based on Country, Saudi Arabia GCC Processed Meat Market accounted for the 47% revenue share in 2020. Owing to Saudi Arabia’s government’s assistance, the food production and processing sector has risen dramatically in recent years. Direct subsidies for chosen food production facilities, duty-free raw supply imports, interest-free loans, and highly subsidized benefits have all been provided by the government. Given the country’s enormous consumer base and ample cultivable territory, Saudi Arabia continues to be the greatest producer and consumer of food in the GCC. The market in this country is growing due to growing population and robust economic growth, as well as an increasing inclination for increased protein consumption accelerating GCC Processed Meat expansion across the country. Oman is predicted to be the fastest growing country during the forecast period 2021- 2026. This is owing to the shift of local population from carbohydrates to protein based diet and the growing retail format which are enhancing the consumption of processed meat in this country. The increasing international tourist arrivals and the famous Omani cuisines are also helping to growth of the market in this country.
GCC Processed Meat Market – Drivers
The Increasing Investments In Tourism & Increase In Domestic Production To Decrease Reliance On Imports:
Increasing investments in tourism industry have led to rise in the number of tourists which again influences meat consumption in these nations. These countries host a number of events such as sports events, shopping festivals, recreational fests, film awards and more. Moreover, the infrastructural developments along with investment in tourism and hospitality industry are also contributing to huge inflow of tourists in this region. This also drives the demand for processed meat as its demand increases with the rising food consumption. The UAE Minister of State for Food Security announced in January 2019 that they will have a domestic production level of more than 100,000 tons by 2021 in line with the National Food Security Strategy 2051. They are investing in farms and improving the capacity of existing farms driving the GCC Processed Meat Industry.
GCC Processed Meat Market – Challenges
Regulations On Processing Technique And Hygiene Standards Of Processed Meat:
Middle East countries are largely dominated by a Muslim population. Their religious law requires meat to be halal, which is a technique of animal slaughtering. Thus the meat sold in these regions need to be halal and this is said to restrain the market growth. Any company exporting to GCC should have understanding of halal and label their products and have a halal certificate. Companies supplying this processed meat may find it difficult to meet these particular restrictions. The regulations to achieve halal certification or authenticity are said to restrain new players exporting to the GCC market. Owing to restrictions on the sale of pork and products, sale of pork is highly regulated and there are strict regulations for this which further hampers the GCC Processed Meat Market’s growth in the upcoming years.
GCC Processed Meat Market – Landscape:
The GCC Processed Meat Market’s main strategies include product launches, mergers and acquisitions, joint ventures, and regional expansion. GCC Processed Meat Market top 10 companies are Americana Group, Al-Islami Foods, Sunbullah Group, B.R.F S.A., Tyson Foods, Almasa Diamond Meat Processing LLC, Cherkizovo Group, Al Munajem Cold Stores Company, Almarai, Al Khazna (IFFCO International), Mitsubishi Corporation and BRF.
Acquisitions/Product Launches:
In October 2019, BRF signed a memorandum of understanding with the Saudi authorities to build a proprietary plant in the country, with investments of nearly US$120 million.
In February 2019, Almarai Company completed its acquisition with Premier Foods LLC. This acquisition enhanced Almarai’s footprint for expansion in the foodservice channel.
Key Takeaways
Technological advancements, adoption of new techniques, and innovation are resulting in the manufacturing of processing equipment in the GCC Processed Meat industry.
Regionally, Saudi Arabia GCC Processed Meat Market held the largest revenue share of 47% in 2020. This is attributed to the presence of potential players owing to the large consumer base and support from the government in the form of subsidies. The scope of the GCC Processed Meat Market for various countries will be provided in the final report.
The GCC Processed Meat Industry is expanding owing to rising perception of the product’s benefits in various applications and consumer preferences are expected to shift as quality levels increase.
Regulations on processing technique and hygiene standards of processed meat will create hurdles for the GCC Processed Meat industry during the forecast period 2021-2026.
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