It is hard to think about sports shoes without Adidas or Nike shoes crossing your mind. For many years, these two sport shoe giants have been competing for customers all over the world, including here in Taiwan. Just like the iPhones and Samsung Galaxy S Series today, you will never miss fans that swear by Adidas shoe or Nike. Although it is hard to hate one for the other, there are specific designs or features that make customers prefer one shoe more than the other. In today’s competitive shoe market, sportswear brands have to adopt creativity and innovation if they are to stay ahead of their rivals. The German sportswear Adidas announced that they will be releasing the latest adiPure 360 training shoe to add to their already impressive collection. This Adidas shoe is specifically designed to cater to the needs of gym rats.
Adidas did their research and saw gym enthusiasts needed a special sports shoe that enables them to perform different workouts such as lunges, squats, push-ups, and lifts without any difficulties. This Adidas shoe not only caters to your feet safety but also makes it more flexible. The adiPure 360 is uniquely designed so that you can move your feet as naturally as possible. Hence, fitness enthusiasts will get the most out of their workouts as a result of the Adidas originals helping them build their strength, balance, and agility. Now that is quite some good news for anyone who goes to the gym regularly. What is more, the adiPure 360 is available for both men and women. This is the kind of innovation that has helped Adidas eat into the market share of Nike.
Nike may still be leading in terms of global market share but the German brand with three iconic stripes is quickly catching up. For so long, Adidas had been lagging behind Nike and Jordan brand in the United States. However, that is no longer the case as the German brand leapfrogged one of the Nike-owned sports shoes Jordan Brand to the second position. Nike may still be leading the way but they cannot afford to rest on their laurels. In the last one year, Nike’s sports shoe market share dropped slightly, while the Jordan brand stagnated. In contrast, Adidas originals had seen their market share almost doubled. Nike also suffered a dip in sales on their basketball sneaker line compared with Adidas.
While Adidas basketball sneakers grew by 40 percent, Nike and the Jordan brand declined in sales. A lot of commentators agree that Nike’s decline is down to the lack of excitement among their running and basketball sneakers. As for the Jordan brand, customers are just bored with the old school Air Jordan sneakers that are flooding the market. So what makes Adidas shoe perform better than their two main rivals? According to one Matt Powell of NPD Group, the success of Adidas originals could be down to the popularity of classic Adidas shoes such as Stan Smith and Adidas Superstar. Analysts also believe that whereas Adidas embraced the latest fashion trend, Nike failed to respond. This resulted in Adidas eating into Nike’s market share.
The Kanye West’s Yeezy Boost brand could also be a factor that saw Adidas overtake the Jordan Brand. However, some analysts disagree Kanye West collaboration with Adidas as the sole reason for the latter’s success. Even if the truth lies somewhere in between, Adidas shoe will remain a force to be reckoned with, if they keep doing the right thing.
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