Key contents of the Global Automotive ADAS Radar Market report include

• Market size & Forecast segmented by region, vehicle and radar position
• Technology trends in ADAS radar, penetration by OEM, avg B-2-B price
• Upcoming vehicles with ADAS radars, by region
• OE-supplier alignment, by region
• Competitive landscape, market share and growth strategy of leading vendors

KEY FINDINGS

1. The global ADAS market will not be directly impacted by the recent downturn in auto demand as well as impending shift from ICE to e-mobility. The ADAS radar market continues to be driven by new product launches in both ICE and EV segment.
2. With growing emphasis on safe and connected vehicles, globally, ADAS market is expected to expand further due to growing ADAS content globally; avg $300 per car in 2012 to $700+ per car in 2019
3. Although, many International OEMs are hesitant to launch L3 automated vehicles, few Chinese OEMs have committed to launch them.  An L3 automated vehicle will need minimum 5 radars (4 mid-range radars and 1 long range radar), whereas an L4/L5 automated vehicle will require 10-12 radars
4. The ADAS radar market vendors have grown by making partnerships and acquisitions (Autoliv alone has made 12 acquisitions so far). As suppliers try to outdo each other in supplying to more vehicle platforms, we expect the trend of partnerships and acquisitions to continue in coming years as well
5. Most of the ADAS suppliers believe that cameras and LiDars will not replace radar, rather they will co-exist to make the vehicles safer

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GLOBAL ADAS RADAR MARKET TRENDS

• Due to decline in car sales in most markets, worldwide, vehicles equipped with expensive ADAS tech are seeing reduced take-off rates but the impact on radar equipped systems is not that significant
• Many regional new car assessment programs now require adaptive cruise control (ACC) and emergency brake assist (AEB) for higher safety ratings. For example, China radar market has been growing at double digits for past 5-6 years now and the growth rate will continue at least in short-medium term due to China New Car Assessment Program (C-NCAP)
• Imaging radar is the focus of new product development across radar suppliers globally. Imaging radar operates in the 77-GHz range, could offer various advantages over optical- and ultrasonic-based systems, as well as LiDar. It can recognize objects on road and can also see through bad weather conditions
• Radar on Chip solution rolled out by Uhunder in May 2019, is probably one of the most innovative product launch of 2019. As per company claims it offers the kind of resolution which would otherwise take up to six chips, multiple transceivers and processors, and an ADC(Analog to Digital converter) chip

Download sample-   http://bit.ly/rdrADAS

COMPANY PROFILES

1. Denso Corporation
2. Continental AG
3. Hyundai Mobis Co, Ltd
4. Bosch Mobility Solutions
5. Aptiv Plc
6. Veoneer(Autoliv)
7. Texas Instruments, Inc
8. ZF Friedrichshafen AG
9. NXP Semiconductors N.V.
10. ST Microelectronics
11. InnoSenT GmbH
12. Hella KGaA Hueck & Co.
13. Smart Microwave sensors GmbH
14. Analog Devices, Inc
15. Valeo S.A.
16. Magna International
17. Cohda Wireless Radar Pty Ltd
18. Arbe Robotics
19. Uhnder

THIS AUTOMOTIVE ADAS RADAR MARKET REPORT WILL ANSWER FOLLOWING QUESTIONS

1. ADAS Radar Market size and Forecast (Units and $Million), by region, by vehicle type and vehicle segment
2. Average B-2-B price for ADAS radar market, by region, by vehicle type
3. Technology trends and related opportunity for automotive ADAS manufacturers
4. Automotive ADAS radar market share of leading vendors, by region, by product segment
5. OE-supplier alignment in Automotive Radar market, by region

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