Global Aerated Confectionery Industry
Overview:
Aerated confectionery is basically aerated gel products with a blend of carbohydrates, colors, sugar, different types of glucose syrups, whipping agents, stabilizing agents, and flavors. The process of aeration triggers an expansion in the volume and reduces density. It also provides better stability, curbs the stickiness & cold flow and takes down the level of sweetness. The process also transforms the product from the aspect of its texture and makes it less satiating but it also improves the flavor and overall appeal of the final product. Aerated confectioneries have better organoleptic characteristics. However, the aeration level can vary notably from product to product. This procedure depends majorly on the proper utilization of chemical aeration or mechanical aeration. The global market for aerated confectionery is all set to witness growth in years to come.
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The following manufacturers are covered in this report, with sales, revenue, market share for each company:
Dandy Cotton Candy
Mars
Ferrero Group
Mondelez International
Hershey
Lindt
Ezaki Glico
Haribo
Perfetti Van Melle Spa
Pladis
August Storck
Orion
United Confectionary Manufacturers
Bourbon
Valeo Foods Group
Chocolat Frey AB
Morinaga
Cacau Show
Roshen
The aeration process witnesses the inclusion of aerating agents like intact proteins, hydrolyzed proteins, and saponin. These components dissolve to become active. As stabilizers, gelatin and whipping agents are used. Gelatin plays a crucial role as its contribution to the process includes diverse levels. For instance, gelatin’s application as a foaming agent, stabilizer, and binder provide the end product creamy and chewy textures. In the same way, the whipping agent provides better aeration and influences texture of the product. Aerated confectioneries are getting traction from sectors like gelatin marshmallows, cereal treat bars, and deposited non-grained marshmallows.
Segmentation:
The global market for aerated confectionery is finding substantial growth and it requires a proper analysis that would provide insights regarding various procedures. These segments are type and application. Both these segments are expected to contribute notably in facilitating the understanding of the market with various market factors and analyses on the basis of volume and value.
By type, the global market for aerated confectionery can be segmented into High Aerated Confectionery, Medium Aerated Confectionery, and Low Aerated Confectionery.
By application, the global market for aerated confectionery can be segmented into online and offline distribution channels. The online segment is witnessing thrust from the booming e-commerce industry.
Regional Analysis:
The market in North America is expecting high growth potentials due to the rapid inclusion of the segment and the availability of a wide range of diverse products. The huge growth in the market is also witnessing promising backup from investment where the people are influencing the market with their high disposable income. On the other hand, Europe is showing potential of taking the regional market forward. Technological support is ample for the regional market. An increase in number of outlets and better market growth potentials are expected to push the boundary wider. Major companies in the market are influencing the intake capacity by promoting these products well. The same is also true for the Asia Pacific region where the huge population is acting as the major market booster. Several countries like India, China, Australia, and others are expected to promote such advancements.
Industry News:
In October 2019, the new Starburst lineup started hitting the store. Starburst Swirlers are the newest entries that are chewy, fruity sticks, and aerated owing to which they are not that dense.
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