Also known as pearl tea and boba tea, bubble tea is a tea-based drink that has become popular not only in Taiwan but also in different parts of the world. The global bubble tea market has seen significant growth in the last decade. In 2017, the market was valued at approximately US$1945.6 million.
The global bubble tea market report by Bizwit Research & Consulting LLP reveals that the market is expected to grow by 8.5% over the period of 2018 to 2025. Bubble tea has got many flavours and variants and can be majorly classified into two different categories including the tea with and without milk. These teas are prepared with and without fruits and also the toppings are available in a wide range that includes tapioca and several types of jellies.
The growth predicted by the report is a result of several factors such as the market size, demand, cost-effective price, and flavours. However, the report does show to what extent the market could get affected due to concerns about artificial flavours, excess, sugar, unsafe colors and preservatives. The report has classified different key points in the market such as segmentation based on the type and end-user.
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Market Segmentation
The global bubble tea market report segments the market into two categories called end-user and type. Again the end-user category is divided into three parts kids, people below 25, and adults; based on these classifications, the report focuses on the market size, growth, opportunities, and competitive landscape in the bubble tea market. On the basis of type, the market is segmented into original and fruit flavoured bubble tea markets, however since the market is big, other categories are also included in the report.
Regional Analysis
A large number of retail outlets selling bubble tea can now be seen in many countries across the world. That said, a large number of popular cafe chains have also added the flavoured beverage to their menu. This has resulted in increased awareness, popularity, and demand for bubble tea. As a result, the market is set to see healthy growth over the forecast period 2018-2025. The report includes historical data of the global bubble tea market from the year 2015 and 2016. Keeping 2017 as the base year, the forecast period is 2018 to 2025.
As the market has registered significant growth in the past, a large number of countries will be joining the race to become an industry leader in the global bubble tea market. The report covers all the major regions including Europe, North America, Europe, Asia-Pacific, and Latin America. It also covers a large number of markets situated in other regions.
Industry Buzz
The rise in popularity of bubble tea has led many companies in the food industry to innovate. The North American company Del Monte Foods has launched Bubble Fruit snack range that brings the company’s signature fruit cup and popping boba together. Many other companies are also following this new trend.
Continuous…
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