Cloud computing is the process of sharing network of remote servers which are hosted on the internet to store, practice, share, and manage data on a personal computer or a local server. The services provided by the cloud computing technology are referred to as cloud services. Cloud Advertising are those which are in terms of cloud-based services that maintain the assortment, operation and delivery of advertising and ad-related data in which cost and content are determined at the time of the end-user access.
The Global Cloud Advetising market is valued at USD XX.XX billion in 2016 and is expected to reach a value of USD XX.XX billion by the end of 2022, growing at a projected CAGR of XX.XX% during the forecast period of 2017 – 2022.
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The global cloud advertising market is widely segmented in terms of types, services, end users, and geography.
On the grounds of types, the market is categorized into public cloud, hybrid cloud, private cloud, and community cloud.
Further, the cloud advertising market is fragmented on the basis of services by cloud such as Infrastructure as a Service (IaaS), Software as a Service (SaaS), Business Pocess as a Service (BPaaS), Platform as a Service (PaaS), and others.
Cloud advertising market end users are government utilities, private organizations, academics & education, healthcare, and others.
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The key factors driving the global cloud advertising market are cost effectiveness and functional capability. Moreover, other factors, which are also responsible for the growth of the cloud advertising market, are increase in small and medium enterprises, and cost effectiveness. On the other hand, privacy and data security are hindering the market growth. However, privacy and data security has still alarmed a number of perceptive potential end users to select the cloud services. Asia Pacific market is the fastest growing cloud advertising market which is estimated to grow at a very fast pace during the forecast period as compared to other regions.
The cloud advertising market is highly competitive with some of the key participants being Akamai Technologies, Amazon web services, Google Incorporation, Cisco Systems, Hewlett Packard (HP), International Business Machine (IBM), Microsoft Corporation, Dell, and others.
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Points Covered in Table of Contents:
1. Introduction
1.1 Key Findings
1.2 Research Methodology
2. Executive Summary
3. Market Insights
3.1 Market Overview
3.2 Factors Driving the Market
3.2.1 Functional Capabilities of Cloud Advertising Service
3.2.2 Technological Advancement
3.2.3 Increase in Small and Medium Enterprises
3.3 Factors Restraining the Market
3.3.1 Data Security
3.4 Industry Value Chain Analysis
3.5 Industry Attractiveness – Porter’s Five Forces
3.5.1 Bargaining Power of Suppliers
3.5.2 Bargaining Power of Consumers
3.5.3 Threat of New Entrants
3.5.4 Threat of Substitute Products or Services
3.5.5 Competitive Rivalry among Existing Competitors
3.6 Current Opportunities in Market
4. Cloud Advertising Market – By Types
4.1 Public Cloud
4.2 Private Cloud
4.3 Hybrid cloud
4.4 Community Cloud
5. Cloud Advertising Market- By Service
5.1 Infrastructure as a Service (IaaS)
5.2 Software as a Service (SaaS)
5.3 Platform as a Service (PaaS)
5.4 Business Pocess as a Service (BPaaS)
5.5 Others
6. Cloud Advertising Market- By End Users
6.1 Government Utilities
6.2 Private Organizations
6.3 Healthcare
6.4 Academics & Education
6.5 Others
7. Global Cloud Advertising Market by Region
7.1 North America
7.2 Europe
7.3 Asia Pacific
7.4 Latin America
7.5 Middle East and Africa
8. Cloud Advertising Market Share
9. Competitive Intelligence and Profiles of Global Cloud Advertising Market Vendors
9.1 AKAMAI TECHNOLOGIES
9.1.1 Overview
9.1.2 Major Products and Services
9.1.3 Financials
9.1.4 Recent Developments
9.2 Amazon Web Services
9.2.1 Overview
9.2.2 Major Products and Services
9.2.3 Financials
9.2.4 Recent Developments
9.3 GOOGLE INCORPORATION
9.3.1 Overview
9.3.2 Major Products and Services
9.3.3 Financials
9.3.4 Recent Developments
9.4 CISCO SYSTEMS
9.4.1 Overview
9.4.2 Major Products and Services
9.4.3 Financials
9.4.4 Recent Developments
9.5 HEWLETT PACKARD (HP)
9.5.1 Overview
9.5.2 Major Products and Services
9.5.3 Financials
9.5.4 Recent Developments
9.6 INTERNATIONAL BUSINESS MACHINE (IBM)
9.6.1 Overview
9.6.2 Major Products and Services
9.6.3 Financials
9.6.4 Recent Developments
9.7 DELL
9.7.1 Overview
9.7.2 Major Products and Services
9.7.3 Financials
9.7.4 Recent Developments
9.8 MICROSOFT CORPORATION
9.8.1 Overview
9.8.2 Major Products and Services
9.8.3 Financials
9.8.4 Recent Developments
9.9 VM WARE
9.9.1 Overview
9.9.2 Major Products and Services
9.9.3 Financials
9.9.4 Recent Developments
9.10 YAHOO INCORPORATION
9.10.1 Overview
9.10.2 Major Products and Services
9.10.3 Financials
9.10.4 Recent Developments
10. Investment Analysis
10.1 Recent Mergers and Acquisitions
10.2 Investor Outlook
11. Future of Global Cloud Advertising Market
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