The internet is almost everywhere. Hence digital marketing is gaining grounds on a vast basis. The platform of digital marketing is providing a new concept of marketing products digitally via mobile phones, laptops, personal computers, etc. The brand visibility of the products to a larger audience makes it more interesting and useful to learn and understand digital marketing. Digital marketing courses provide a clear understanding and knowledge of digital marketing platforms. They enable the participants to master the complete status and outlook of online marketing and associated channels.
Digital marketing is a powerful and cost-effective marketing method and can optimize the popularity and utility of the brand. Digital marketing courses tend to focus on Social Media Marketing, Pay-Per-Click, Search Engine Optimization, Content Marketing, Blogs and a lot more. The increasing demand for digital marketing courses from emerging economies is rapidly boosting the growth of the market. This is the internet era and the world is becoming digitally evolved with time. The global corporate market is advertising and managing its brands and products digitally on various platforms on the internet.
The corporate sector is attracted by the digital marketing world and the cost-effectiveness of digital marketing solutions increases the MNCs to expand their reach in economies like India, China, and UAE. The global digital marketing reports by analysts suggest that content and digital advertising is the most sought after specialities when it comes to digital marketing courses. The forecast period marked the growth of the global digital marketing courses market between 2017 and 2023. The number of digital marketing jobs is booming. In the coming years, Asia Pacific will acquire more market share in the digital marketing courses. Europe also plays a major role in the global market.
Key Players
Coursera
Digital Vidya
Digital Marketing Institute
Manipal Prolearn (Manipal Global Education Services)
NIIT
Simplilearn
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Market Segmentation
The global digital marketing courses report splits the market on the basis of product types which include SEO, SEM, SMM, Email marketing, web analytics, growth hacking, inbound marketing, and mobile marketing. The demand for digital marketing positions is more and the supply is less. Hence it becomes important to focus on participating in digital marketing courses which can create ample opportunities in the digital market. The digital marketing courses develop digital marketing skills like sale experience, branding experience, ability to create interesting and attractive web pages, build strong social media skills, etc. The digital marketing courses are using laptops, smartphones, PCs, etc. as the tools of learning.
Regional Overview
Digital marketing courses are widely popular across the globe and attract many learners. The regional market segmentation is vastly spread all over the world providing a lot of brand development enthusiasm and internet marketing strategies in digital marketing courses. The countries such as Europe, Asia- Pacific, South America, North America, Africa, and the Middle East provide plentitude of the digital marketing courses to build a career in internet marketing and branding. The rate of the phenomenal growth of digital marketing professionals is making the digital marketing course industry grow and build rapidly at a faster pace. In countries like the US, India, China, the manufacturing and service-based MNCs are expanding and increasing the presence of digital marketing courses.
Industry News
A New York based digital marketing company believes that the demand for skilled digital marketing executives would go up by 38%. Almost 50% of the world is connected via the internet. The popularity of e-learning is attracting many customers worldwide. The digital marketing courses industry is exponentially rising and is becoming popular among companies as higher ROIs are being generated by the employees from the marketing campaign.
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Table Of Content:
1 Market Overview
2 Manufacturers Profiles
3 Global Sales, Revenue, Market Share and Competition by Manufacturer (2017-2018)
4 Global Market Analysis by Regions
5 North America by Country
6 Europe by Country
7 Asia-Pacific by Country
8 South America by Country
9 Middle East and Africa by Countries
10 Global Market Segment by Type
11 Global Market Segment by Application
12 Market Forecast (2019-2024)
13 Sales Channel, Distributors, Traders and Dealers
14 Research Findings and Conclusion
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