Hair Styling Products Market:
Executive Summary
Hairstyling products are a range of consumer products manufactured to style or shape hair, and/or change the texture of the hair, or to hold a hairstyle in place. Hairstyling products are available in the market are hair mousse, hair gel, hairspray, styling waxes and creams, and other styling products that are most commonly sold in supermarkets, convenience stores, online stores, and others.
Market Overview
The hair styling products market is driven by the growing adoption of numerous hair styling products such as shampoo, hair conditioner, hair color, and hair mousse, across the globe. This is touted to fuel the demand for hair styling products in the foreseeable future. Augmented working population and exposure to climate changes and pollution affecting hair strength and look has driven the demand for hair styling among consumers. Haircare and styling have witnessed several changes over the past decade, with the emergence of hair regrowth, various hairstyles, and hair colorant products. Due to the developments in components and technologies, hair care and styling products used for hair loss treatment are slated to observe the emergence of better-quality formulations in the coming years.
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Furthermore, men have become more conscious about their hairstyles, they have been increasingly relying on hairsprays to provide volume to keep their hair feeling lighter while still. With a fashion-forward youth population that is continuously well-versed about several hair care products, especially hair colorant and styling products that express individuality, consumer habits are fuelling the market in the near future. Increasing disposable income, product innovations, and marketing activities are undertaken by market giants are some of the driving factors enabling market growth.
Market Key Player
P & G, Unilever, Henkel, Shiseido, L’Oreal, Schwarzkopf, Richfeel Brahmi, Wella Professionals, Shanghai Jahwa Corporation, Liese, Goldwell, Wella, Clairol, HOYU, Godrej, Dove
Segmental Analysis
The global market for hair styling products is segmented based on type and applications.
The products offered in the global market are hair gel, hair wax, hair mousse, pomade, hair spray, and hair volumizer. Hairstyling products are used by men, women, and kids.
Regional Analysis
The global hair styling product market is studied in regions including North America, Asia Pacific, Europe, and the rest of the world. The North American market holds the maximum value. The increasing prevalence of thinning hair, hair loss, and hair damage is slated to set the market on a growth trajectory since consumers in the region prefer non-surgical procedures to overcome these issues. The growing demand for styling and grooming products are also fuelling the adoption of hair styling products, especially among the youth population in the region. The presence of major market giants in North America and Europe is likely to contribute substantially towards the market growth in these regions.
Competitive Analysis
The manufacturers and significant market players are likely to shift their focus on technology to make products from organic and natural components. There is an observed emergence of local brands, which are also expected to contribute towards market growth. The market players are also likely to focus towards adapting to specialty stores business models, which help to provides a combined approach towards brands, modes of distribution, and products.
Industry Updates
March 2019: CREMO, a leading provider of premium men’s grooming products, launched 40 new and innovative products with latest shampoo and skincare products for men.
Continuous…
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