According to The Insight Partners’ latest market study on “Headless CMS Software Market Forecast to 2027 – COVID-19 Impact and Global Analysis – by Deployment Type and Enterprise Size,” the market was valued at US$ 328.5 million in 2019 and is projected to reach US$1,628.6 million by 2027; it is expected to grow at a CAGR of 22.6% from 2020 to 2027.
A headless CMS provides an opportunity for the front-end developers to use front-end frameworks and allows them to integrate content through APIs such as XML (Extensible Markup Language) or JSON (JavaScript Object Notation) over RESTful communication to create the front-end of their choice. Headless CMS also allows front-end teams to fully concentrate on the user experience, visual aesthetics, and website accessibility, which makes the whole front-end development process easier. Furthermore, better security features moderate the challenges concerning constant security updates and other maintenance issues that arise while using traditional CMS such as Drupal or WordPress. Therefore, the enhanced security and performance offered by headless CMS propel its adoption among several enterprises.
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Impact of COVID-19 Pandemic on Headless CMS Software Market
Amid the COVID-19 outbreak pandemic, several business organizations have been pushed to reduce their operations owing to lockdowns announced by governments across the world. It is adversely affecting businesses that depend on physical interaction to generate revenues. Thus, several companies are now using digital channels to make conversions, interactions, and revenue creation. Therefore, the platform that handles online experiences, such as headless CMS, are becoming mission-critical applications for many companies. Companies are accelerating their digital transformation strategies that are dedicated to engage customers and conduct businesses online. They are also shifting their CMS requirements to support self-service for customers, employees, and partners to address the rapidly changing business environment. Moreover, they are focusing on customer engagement in an economical and personalized manner via the channel of their choice, and automating and streamlining processes to reduce cost and meet the continuously rising customer demands instantly. Therefore, the headless CMS software market is growing in the pandemic.
Agility Inc.; Contentful; ButterCMS; Contentstack LLC; dotCMS; GraphCMS GmbH; Kentico Software s.r.o.; Mura Software; Quintype Technologies Pvt Ltd; and Zesty.io Platform, Inc. are among the companies operating in the headless CMS software market.
The headless CMS market is segmented on the basis of deployment, enterprise size, and geography. By geography, North America held the largest share of the headless CMS software market in 2019, followed by Europe and Asia Pacific. Further, Asia Pacific is projected to witness the highest growth rate during the forecast period. Based on deployment type, the market is bifurcated into cloud and on-premise. The cloud segment represented a larger share of the market in 2019. Based on enterprise size, the headless CMS software market is bifurcated into SMEs and large enterprises. In 2019, the large enterprises segment accounted for a larger market share.
Ability of Headless CMS to Improve Flexibility, Scalability, and Localization Drives Market Growth
A headless CMS allows developers to use various CMS or content sources easily, along with using the same decoupled front-end approach. It helps them extend and export similar designs to entirely different projects, which results in gaining access to predesigned work with minimal effort. Headless CMS can be integrated with any code base, irrespective of the programming language or framework. Since the front-end and back-end CMS are separated, any performance or maintenance issue in the back-end CMS would not interrupt the live site. Thus, upgrade and customization of the software are possible without the risk of breaking the site. Apart from improved scalability, headless CMS also accelerates the response time of the site via simplifying the back-end and shifting display logic to the client-side. However, this is based on front-tend implementation. Downtime in a website can result in a decline in conversion rate. Traditional CMS has a complex localization process; on the other side, headless CMS offers an API-only approach, enabling the simultaneous existence of content for multiple regions worldwide. Thus, the capability of headless CMS to improve flexibility, scalability, and localization drives the growth of the headless CMS software market.
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