The global market research services market reached a value of nearly $75.76 billion in 2019, having increased at a compound annual growth rate of 2.6% since 2015. The market is expected to decline from $75.76 billion in 2019 to $73.94 billion in 2020 at a compound annual growth rate of -2.4%. The decline is mainly due to lockdown and social distancing norms imposed by various countries and resulting economic slowdown across countries owing to the COVID-19 outbreak and the measures to contain it. The market is then expected to recover and grow at a compound annual growth rate of 4.1% from 2021 ad reach $82.87 billion in 2023.
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The market research services market consists of the sales of market research services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage activities for studying and analyzing markets according to the end user’s need. Market research establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client.
Global Market Research Services Market Segmentation –
1) By Type – Marketing Research and Analysis services, Public Opinion And Election Polling.
2) By End Use Industry – FMCG, Media, Professional Services, Healthcare and Others.
Global Market Research Services Market Driver –
The market research services market is expected to benefit from rising focus on customer satisfaction and experience surveys. The rise of competition among companies is forcing them to find new ways to retain their customers and attract new ones. To accomplish this goal, many companies are looking for continuous feedback from customers to deliver high quality goods or services.
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Few Points From The Global Market Research Services Market TOC
1. Market Research Services Market Executive Summary
2.Table of Contents
3.List of Figures
4.List of Tables
5.Report Structure
6.Introduction
6.1.1.Segmentation By Geography
7.Market Research Services Market Characteristics
7.1.Market Definition
8.Market Research Services Market, Supply Chain Analysis
8.1.Resources
9.Market Research Services Market, Product/Service Analysis –Product/Service Examples
10.Market Research Services Market Customer Information
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