Global Personal Finance Apps Market Size, Status and Forecast 2018-2025
Report Overview:
As a result of increased inclination of enterprises towards mobile-based advertising, the rise in smartphone penetration in developing economies, growth in several mobile & web apps, and rise in investment in the analytics technology drive the app analytics market demand.
However, the availability of open-source alternatives and non-uniformity of data are the factors expected to hamper the growth of the app analytics market during the forecast period. Furthermore, a significant shift towards customer-focused marketing and an increase in focus on higher ROI and growth in the trend of bring-your-own-device (BYOD) are expected to provide lucrative opportunities for the market.
The e-commerce industry is expected to witness the highest growth rate in the upcoming years, owing to the rapid growth of the adoption of personal finance app and services. This growth in adoption is due to the massive usage of personal finance shopping apps. Also, retailers are compelled to start using advanced analytics for their business to survive the competition. This usually drives the adoption of app analytics software in this industry.
Key Players in the industry:
The key personal finance app analyzed in this report are
Personal Capital, Spendee, Wally, Acorns, Doxo, WalletHub, Toshl Finance, Savings Goals, Money Lover, Easy Money, Account Tracker, Expense Manager, and Loan Calculator Pro
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Market Segmentation:
The market segment of the personal-finance app can be categorized by type or by the application. When categorizing the personal finance app under type, there are three categories which are: web-based app, android app, and an iPhone app. Under the application category, the personal finance app can be categorized according to the device where it can be Computers, Mobile Phones, or Tablets.
The software segment dominated the overall personal finance app market share in 2017 and is expected to continue this trend during the forecast period. Many organizations are integrating app analytics software into their applications to monitor users, app performance, revenue, monitoring, and marketing.
The mobile app analytics segment dominated the overall market in 2017 and is expected to continue this trend during the forecast period owing to the growth in penetration of smartphones worldwide and an increase in the use of apps for mobile advertising.
Factors driving the growth prospects:
Several factors have been acting as the driving force of the growth of the personal-finance app. The application works without failures and has all the essential functions. In particular, you can have multiple accounts, work with any currency (the rate is calculated automatically), build graphical information outputs and make histograms, connect your credit cards and deposits, and view reports by any date with the help of a personal finance app. Also, the fact that personal finance app are are readily available, makes it grow faster.
Major geographies:
This personal finance app report covers Regions/Countries such as
United States, China, Europe, Southeast Asia, Central & South America, Japan, and India.
Latest News:
Finance applications are perfect for those who want to track expenses, family expenses, and, in principle, understand where the money goes.
Continued…..
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